Beloved GIjOE and Toy Show Set for March 8-10, 2019
We LOVE when our far-reaching corps of fearless Field Reporters do our work for us. In this case, “Mighty” Marten Jallad recently contacted the news desk here at The Joe Report and submitted the following article he’d written about this year’s upcoming Toylanta. As expected, it is thorough—and EXCELLENT. Thank you, Marten. Enjoy, everyone!
Marten Jallad (Photo: Marten Jallad)
“Earlier this year (in March) TOYLANTA (perhaps known better as “Joelanta”) will celebrate its 18th year of spreading the love of all things toy-related. The show—as many of you already know—was initially created as a one-day event for local GI Joe and one-sixth scale collectors and GI Joe has remained the heart and soul of the show. The show has, however, continued to attract more and more varieties of toys, from the 1960s to present, and this explosion has led to changes, and at times, growing pains, as the show has now transformed into a multi-day convention under the banner—TOYLANTA.”
“One thing that has been key to our continued growth and success is the vision that show co-founder, Buddy Finethy, put fourth; to host an event by collectors FOR collectors to celebrate our love of collecting and the creative process behind enhancing and displaying our “precious plastic.” The amazing thing, from my perspective, is that that warm and friendly social atmosphere has transcended all the different groups that have now found a home at the convention, including Transformers, Star Wars, GI Joe RAH, and toy collectors in general. I truly love hearing folks say that everyone is so friendly, from the staff, to the vendors and the general public. Toylanta is a place for us to forget about the daily hardships of life and instead, to celebrate our mutual love of the wonder of brightly colored toys that allowed us to use our imaginations during endless hours of play.”
The Hunt is On! Fans and toy collectors searched for their own personal “toy treasures” in one of the spacious dealer rooms of Toylanta 2018. (Photo: Marten Jallad) Click to enlarge.
“TOYLANTA now encompasses approximately 20,000 square feet with around 250 tables of toys, comics and pop culture. Events include panels, creative demonstrations, live music, Parachute Drop, film festival, EJ’s Lobby Swap, Pop Culture Car Show, State of the Hobby panel discussions, a live auction and custom figure and diorama contests, not to mention social events (held each night) for the three nights leading up to the convention. This year, we are also moving the custom area to a bigger space to accommodate MORE dioramas, and are thrilled to have actor-artist-GIjOE RAH creator, Larry Hama, and GIjOE Classic Collection artist, Larry Selman, in attendance for autographs, prints, etc.”
“The creative team has been hard at work on this year’s Joelanta 12” exclusive: The Mountain Man. He will add to the rich history of the 12 (and counting) one-sixth scale exclusives. The World Famous EJ, King of the Lobby Swap, has also been working on his 5th annual Lobby Swap exclusive. We can’t wait to see what his creative kit-bashing mind has come up with. We are also excited about our second RAH-style exclusive.”
Seen any Beavers? Meet the “Mountain Man” of Toylanta 2019 (Photo: Marten Jallad)
“I’m often asked how we’re able to put together such a big event—year after year—that attracts so many people from around the country—and the world. The key, I think, is all of the dedication and commitment we receive from so many helpers and friends, both locally and online. Our local GIjOE Collector’s Club fan group meets together once a week at different people’s homes to share a meal, talk toys and enjoy each other’s company. This has been happening for over a decade! We are also bound to a higher goal of opening a Toy and Diorama Museum somewhere in the greater Atlanta area (as TOYLANTA is part of the nonprofit Cody Lane Memorial Museum). It has been a very challenging endeavor, but one that we are dedicated to making a reality.”
“We encourage others to start a local fan group, hold a swap meet, or even start a show of their own in their local community. We are VERY proud of all the other cool shows out there, like the DFW GI Joe and Action Figure Show, the Kentuckiana GI Joe Toy Expo, the Augusta Toy and Comic Show featuring Joefest, and the upcoming Harrisburg Action Figure and Toy Show. Various members of the TOYLANTA crew have lent their talents and given creative and organizational input to assist those other ventures also be successful. Together, we believe we can continue to grow our hobby and keep that spark of creative sense of wonder and play alive in us all. We’ll see you all March 8-10, 2019!” —Marten Jallad, Toylanta
Bottom Line: Our sincerest thanks and admiration go out to Marten and everyone at Toylanta who helps bring GIjOE fandom this truly wonderful event—every—single—year. You guys are the BEST!
The Joe Report 