Remember watching all of those great color TV shows back in 1964? Probably not. While “test programs” had been broadcast in color as far back as 1953, few people living at that time (outside of those working for one of the “Big 3” networks) ever had an opportunity to view them that way. Why? The reason was primarily financial. There were countless hours of content being produced, and at the time, it was simply too cost-prohibitive to film and/or air all of that new programming (or commercials) in full color. As a result, cheaper black-n-white (B&W) television broadcasting (and B&W television sets) remained the industry standard until the mid-1960s, and the first images children ever saw of Hasbro’s new “Movable Fighting Man,” were aired solely—in black and white.
Indeed, while Hasbro’s initial run of GIjOE TV commercials in 1964 provided viewers with tantalizing glimpses of its new line of figures, uniforms, equipment and packaging, fans had to use their imaginations to envision all of the colors that were NOT being shown on their monochromatic B&W television screens. It wasn’t until all those children were able to visit their local toy stores in person, that they were finally able to SEE the panoply of COLORS comprising Hasbro’s wonderful new world—of GIjOE.
To commemorate GIjOE’s first TV appearance, some 53+ years later, the GIjOE Collector’s Club (GIJCC) has announced that they will be releasing (4) new vintage-style 12″ GIjOE action figures—wholly devoid of color. Their skin tones, painted hair and eyes, uniforms and equipment, even all of their boxes, will be produced and “toned” in simple shades of black, gray and white. No other colors will be utilized at all. According to an official club post on the GIJCC website:
“Just a couple of notes: Yes, everything will be in gray tones. This is a set of figures, not just a one-off, so they will display well together. In addition to the Action Soldier, there will be an Action Sailor, Action Pilot, and Action Marine as well in this series. You will get the 12″ gray-tone figure wearing shorts and the accessories and box are the add-ons that complete the set. These will be REALLY limited. Yes, it’s a novelty, but something that harkens back to the ORIGINAL days of Joe as he was first seen. The box images came off of the original commercials. The box is the width of the talker boxes to accommodate the accessories.” —GIJOE Collector’s Club
In the past, the GIJOE Collector’s Club has produced 12″ GIjOE exclusive figures with NO colors in (or on) them at all (i.e. clear, see-through plastic), with a green head (HERE) and even one that glows-in-the-dark (HERE), but this new idea for 2018 is something truly unique—a full line of 4 vintage-style figures completely devoid of color save for tones that were visible on an old black-n-white television in 1964. WOW.
Bottom Line: Our sincerest thanks go out to taphatt2012 for the video clip shown above, and to the GIjOE Collector’s Club for their continued efforts to bring new and exciting 12″ GIjOE products to an ever-eager market of collectors. Some fans will quickly peg these upcoming figures as “must have” collectibles, while others may view them another way altogether. So far, WE like what we see VERY much. Stand by for more intel as it becomes available!