Monthly Archives: November 2017

Mattel and Hasbro Considering a Merger—Again

matty-kid-1A recipe for disaster corporate success: Take 1 part struggling Mattel Toys, combine it with 1 part more of longtime rival, Hasbro Toys, then sprinkle with a dash of shrinking consumer interest and a smattering of unpalatable market effects (such as crumbling Toys ‘R Us (TRU) infrastructure), and what do you have? We don’t know, but the world’s two biggest toy companies appear to be contemplating a merger that (they hope) would cook up profitable “hot” products (to display on those vanishing TRU store shelves?), raise “Has/Mat” stock prices, and boost their newly combined mega-company’s bottom line. But WILL it?

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Will all of this corporate merger/restructuring simply result in a bland melange of bombast trumpeting, “Hey, look at us, we’re doing something BIG about our troubled toy industry.” Or is this all going to boil over into an even bigger, blander pot of  “kids-just-don’t-care-about-toys-anymore” reality stew? It will be interesting to toy fans and collectors to find out. Here’s the latest article we’ve found on this possible merger and its hoped-for final effects. Read it, watch the Mattel CEO video, and decide for yourself whether this merger is a good idea

Bottom Line: This move seems like too MUCH, and too LATE, to us. If the two companies combine, wouldn’t there be less urgency, less rivalry, less competitive spirit and less innovation? Monopoly the game, may be fun to play, but monopolies in real life rarely work out well for consumers. Company execs and stockholders may benefit in the short term, but toy fans in general will probably be quickly bored by all the new “tech toys” Mattel’s CEO seems to be so enamored of. All this hoopla looks like it’ll be one more nail in GIjOE’s coffin box. <ouch>

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“Veterans for Peace” Hope “Battlefield Casualties” Parody Video Will Convince UK Government to Raise Minimum Military Recruitment Age to 18

Playing with Action Man was never like this (thankfully!)

We recently came across a VERY powerful Action Man (AM) television commercial parody video. It was created by the advocacy group, Veterans for Peace UK, (VFPUK) and first aired (on the internet, natch’) back in 2015. But before you watch it(!), you should be aware that its content is somewhat startling, even bordering on adult-content. Yes, its creators clearly WANT children to see this video, but we think you should exercise due caution (see graphic freeze-frame image above) depending on your little ones’ ages and sensitivities.

The video contains three separate commercials. Each focuses on a different (and imaginary) Action Man figure play set. The three spots may feature fake products, but the heart-breaking scenarios depicted are all too possible, graphic and (regrettably)—realistic. The first introduces viewers to a psychologically damaged and emotionally traumatized “P.T.S.D. Action Man.” Rather than utilizing AM’s traditional “Eagle Eyes,” this sad fellow possesses instead, a “thousand yard stare,” and comes equipped with booze, drugs, and even a noose—to hang himself with.

The second spot features “Paralysed Action Man” in his wheel chair, wearing a hospital gown and carrying around his 1:6 scale colostomy bag (oh, what fun). The third spot, rather than “playing around” with any other physical or mental conditions, simply jumps straight to death, presenting viewers with a bombed-n-bloody corpse figure appropriately named, “Dead Action Man.” Don’t expect much “action” out of this (in)Action Man, as he is already completely, utterly and 100%—DEAD. The commercial gamely shows that you can zip him up in a body bag and bury him (with full honors, of course) out in your backyard. But after that…<well, sigh>

If you still didn’t get the message—War is Hell—and this Action Man parody drives that point home exceedingly well with its stories of these three tragic heroes. And, as AM television commercial parodies go, this is undeniably an excellent one in terms of its production. Each spot is superbly acted, staged, photographed, edited, narrated, scored and directed. Each perfectly recreates the elusive “vintage video look” of a 1970s original. Our sincerest congratulations to ALL of the master 1:6 scale customizers and diorama builders involved in its production. Simply AMAZING work!

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Superb 1:6 custom packaging—surrounds three tragic and depressing 1:6 scale custom Action Man figures. No, you can’t go out to a local toy store and buy these sets. But then again, why would you want to? Despite the quality of their execution, they’re just too sad to own (or ARE they?). (Custom figure sets and photo: Darren Cullen) Click to enlarge.

Bottom Line: The creators of this video clearly hope it will generate strong reactions among viewers, thereby aiding them in their cause. But will it? Military recruitment remains (sadly) a necessary endeavour for all free nations (freedom ISN’T free), but at what AGE should an individual be allowed to enter their country’s military? VFPUK’s website is urging UK citizens to write into their local MPs concerning this matter, and request that they raise the minimum enlistment age from 16 to 18. It will be interesting to see whether or not their Action Man parody video has any effect in making that change happen. Stay tuned, AM fans!

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After 80 Years, UK Community Designates Palitoy’s “Old Toy Factory” (The Birthplace of Action Man) As a Revered “Green Plaque” Commemorative Site

Palitoy workers celebrate

Three Cheers for Palitoy! Former employees of the beloved UK toy company raise a rousing “Hip, hip, hooray!” at the site of their former business, whilst receiving the Leicestershire County Council’s honorific of “green plaque” commemorative status. (Photo: Leicestershire County Council) Click to enlarge.

Our good buddy, Bob Brechin, wrote in to us again today to share another tidbit of good news from that “old country across the pond.” Bob was clearly (and rightly so) bursting with pride, as he told us all about the recent Leicestershire County Council’s (LCC) decision to commemorate the site of the original Palitoy toy factory building, known to millions of fans around the world, as the “birthplace” and former home of —you guessed it—Action Man! According to the LCC website:

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“A former factory in Leicestershire which created popular children’s toys such as Action Man, Tiny Tears dolls and Star Wars figures was honoured with a green plaque. On Thursday, 2 November, the plaque was installed at the Coalville Business Park, in Jackson Street, Coalville, where the toy factory once stood. The company manufactured some of the most popular toys in Britain from 1937 to 1985 – before it ceased trading. Palitoy not only helped to stoke children’s imaginations with its classic toys and figures it also helped to put Coalville on the map.”

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“Two Bobs” for Action Man! These two talented gentlemen have every reason in the world to be proud of Palitoy’s newly acquired “green plaque” status, and of their own individual accomplishments as well! From left we have Bob Brechin, former chief toy designer, and on the right, Bob Simpson, the company’s former managing director. (Photo: LCC) Click to enlarge.

It’s obvious to fans living here in the U.S. (and elsewhere around the globe), that local UK community support (and thanks) for the men and women who helped bring Action Man and other great toys “to life” remains very strong. And while those lucky few in attendance at Palitoy’s recent green plaque ceremony may now largely be members of the “silver-haired set,” it’s good to know that their children and grandchildren will be able to look up at that plaque and remember all the wonderful toys created there (by their loved ones) for many generations to come.

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Pam Posnett, Leicestershire County Council (Photo: LCC)

womancomment“It is fantastic to see that 80 years on, there is still HUGE support from the people of Leicestershire.” —

It should be no surprise then too, that Bob Brechin, ever the promotor of all things Palitoy and Action Man, was the man originally behind all of the efforts required for gaining the beloved Palitoy company its esteemed honor of “green plaque” status. According to Brechin:

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“It is 80 years since Palitoy toys were first made in Coalville and I thought the famous toy company should be celebrated with a green plaque at this special time.” —Bob Brechin

Bottom Line: Our sincerest thanks and congratulations go out to Bob Brechin for his heads-up intel on this story, and to the wonderfully generous Leicestershire County Council for their excellent photos, and to all of the other past employees of Palitoy. You’ve all done so much—to bring so much joy—to so many people. Go, Action Man! And… Hip, hip, HOORAY for Palitoy!

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