Bottom Line: Toys ‘R Us (TRU), has officially filed for Chapter 11 bankruptcy protection (see complete details HERE). Sadly, we saw this event coming along YEARS ago. As more and more consumers have chosen to “shop” for bargains online and purchase their toys on the internet, web-retailing powerhouses such as Amazon and Walmart (and many, many others) have continued to drain away TRU’s financial stability and perilously erode its market share.
Indeed, TRU’s once-dominant, nation-wide chain of “brick-n-mortar” toy stores is now facing a dire and uncertain future. Faithful readers of The Joe Report will recall we first reported on TRU’s mounting fiscal woes waaaay back in 2014 (see that story HERE), and since that time, the company’s situation has only continued to weaken. It’s too soon to “call the game” on this sad story, and we’ll continue to monitor developments, but if current market trends are any indication, we don’t expect news to improve for America’s once mightiest—but now FAILING—toy chain.