Tag Archives: MoneySuperMarket

Dance, Action Man, Dance—New Commercial for UK’s “Money Super Market” is Absolutely “EPIC!”

In yet another superb “sighting” of GIjOE and Action Man in the “mainstream media,” UK’s “MoneySuperMarket” website has just aired a brand-new TV commercial for its business—starring—the many and varied heroes of the vintage Action Man toy line-up. There’s even a ’60s Barbie “Action Girl” thrown in for good measure. According to an article over on the Campaign website:

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“The latest ad in MoneySuperMarket.com’s epic campaign stars Action Man. The Hasbro action figure is so overcome by his savings from Moneysupermarket that he rallies the troops to dance in the desert, even stripping down to his blue underpants. The ad is set to ‘90s classic ‘Finally’ by CeCe Peniston. It was created by Mother, the brand’s outgoing agency – and the joyful creativity of the spot makes it even more bittersweet that the two are parting ways.”  

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Jazz Hands!— Instead of a “Kung-Fu Grip,” this Action Man soldier shows viewers what his computer-animated “jazz hands” can do, while striking a pose on the main contents page of the UK “MoneySuperMarket” website. Out-STANDING! (Photo: MSM) Click to enlarge.

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“I’ll put you right through, sir!”—Characters from the TV commercial also appear throughout the MoneySuperMarket website, such as British Barbie (shown above) fielding incoming messages from prospective customers. Blimey, how great is THIS? (Photo: MSM) Click to enlarge.

Bottom Line: This new commercial is without a doubt the most advanced combination of stop-motion and computer animation since GIjOE’s last appearance in a superb (2016) TV commercial for Subaru (see HERE). Who knew Action Man was so good at dance choreography? It’s time to get out some of your figures and “Pump up the JAMS!” Enjoy!

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