Tag Archives: HasLab

The Future of Toymaking?—Hasbro’s New “HasLab” Crowdsourcing Initiative Attempts to Raise Funds For Production of Star Wars’ “Jabba’s Sail Barge”

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Will They Succeed?— This computer-rendering of HasLab’s (first-ever) crowdsourced toy project, “Jabba’s Sail Barge,” reveals the incredible potential for similar collector-driven toy projects in the future. But questions remain: Will HasLab succeed? Is crowdsourcing the future of toy production? Will fans be able to sustain “toys” that costs them $500 a pop? (Photo: HasLab) Click to enlarge.

In what may be the clearest view yet of toy-making’s future, Hasbro has just launched its new “HasLab” crowdsourcing initiative. The goal of this particular collector-funded toy project will be to locate and sign up at least 5,000 fans who are willing to pony up $500 each for an exclusive, 4-foot long (compatible w/3.75″ figures) “Jabba’s Sail Barge” from Star Wars. A prototype shown at Toy Fair and all of the computer renderings online look absolutely GORGEOUS. If Star Wars toys are your thing, you should watch HasLab’s customer recruitment video shown below.

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Aiming High— HasLab’s new business model may reflect the future of “high-end” collectible toy production. The potential for such crowdsourced toys would seem to be sky-high. (Photo: JpM)

haslablogoBottom Line: If this approach to “high-end” toy production is successful for Hasbro, you can expect to see similar efforts forthcoming from other toy manufacturers in the future. Perhaps Hasbro would even consider creating something new, big and amazing for 12″ GIjOEs? How about an updated, more realistic version of a 1:6 scale USAF Crash Crew Truck? Joe fans can dream, too!

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