Tag Archives: Hasbro

Up—or Down?—InvestorPlace Believes That Tough “Structural Challenges” Facing Hasbro Explain Why Investors Should “Fade” (i.e. SELL) Despite the Company’s Recent Stock Market Rally

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What the heck is going on?— A wary stock market continues to keep a cautious eye on economic and societal events currently plaguing both Hasbro and Mattel. (Photo: phillipcfd)

It’s a Secret No Longer—There’s a Terrible Truth Facing Today’s Toymakers

Here at The Joe Report, we like to keep an eye on the the economic health of the major players in the toy industry. While reading an article about stock market investment re Hasbro, the term “fade” was used. That left us a tad confused. Fade? Beyond the obvious definitions, what did they mean? We looked up “fade” over on the investopedia website and discovered the following:

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“Fade refers to a contrarian investment strategy used to trade against the prevailing trend. A trader who ‘fades’ would sell when a price is rising and buy when it’s falling.” 

Ah. Okay. So the article is encouraging investors to be somewhat “contrarian” when considering investment in the “big H.” That’s understandable in today’s “contrarian” world. In fact, the July 24, 2018 article written by Luke Lango and published recently on the InvestorPlace website proved to be rife with additional quotes of interest for both GIjOE fans and Hasbro followers in general. Here are just a few that stood out to us (edited for length):

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Luke Lango, L&F Capital Management, LLC and InvestorPlace contributor (Photo: Luke Lango)

“Surprise, surprise! Toy maker Hasbro (NASDAQ:HAS), one of the companies that was supposed to be crippled by the recent Toys R’ Us liquidation, reported much better than expected second quarter numbers. Revenues weren’t down all that much. Margin compression wasn’t that bad. And profit erosion wasn’t as awful as everyone feared for Hasbro stock. In response to those better than expected numbers, Hasbro stock is up more than 10% to above $105. But I think this is a rally investors would be wise to fade. At $105, the valuation simply doesn’t make sense for Hasbro. Revenues are in retreat. Margins are falling back. There are secular headwinds facing the toy industry outside of Toys R Us. As such, I think Hasbro is way overvalued here, and will inevitably fall as investor enthusiasm fades.”

So… it appears Hasbro is doing just fine–for now. That’s great news. But after the “investor enthusiasm fades,” Lango states he believes the big H’s stock value will FALL. Why should that be the case? Well, apparently, it’s due to something we’ve long discussed here on The Joe Report—the dwindling interest today’s children have in toys—DUE to the growing infiltration of electronic devices such as cell phones, home computers and video gaming systems. Lango clearly concurs:

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“The Toys R Us bankruptcy and liquidation was supposed to kill this company. Indeed, it did kill Hasbro in the first quarter of 2018. Revenues dropped 16% year-over-year, led by a 19% decline in the U.S. and Canada business and a 17% decline in the international business. But, the numbers got a lot better in the second quarter. Overall, that is a positive development in the Hasbro growth narrative. The problem is that Hasbro stock is already priced for this positive development, and a whole bunch more. 

At the core, Hasbro’s issue isn’t the Toys R Us liquidation. It is a boom in internet and smart device usage among children. The average age for a child getting their first smartphone is now 10.3 years, so that means that all those 10-year-olds that were playing with Hasbro action figures are now playing on their smartphones.”

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Too young? This toddler is clearly engrossed in this—or is it HIS(?)—new cellphone. Will toys ever again appeal to future generations? Or has that appeal already been LOST—forever? (Photo: mercury news)

The very real dangers posed by cell phone addiction, unrestricted access to the internet and excessive video gaming are all well known. For children, those influences can also mean an abrupt end to what HAD been considered a traditional (or “normal”) childhood development. Surrounded by electronic distractions, their lost or waning interest in traditional, imagination-based play—and toys—is practically a given. Lango confirms this bad news with some more startling statistics:

“Plus, tablet usage among children has soared from 26% to 55% over the past several years, while internet usage has soared from 42% to 64%. In other words, children aren’t playing with Hasbro toys as much as they used to. Instead, they are playing on smart tablets and smartphones.

<Sigh.> The troubles facing the toy industry appear to be just as we feared. So how does Lango see these sad developments affecting Hasbro in the future? He closes with:

This trend won’t slow any time soon. Indeed, things may only get WORSE for Hasbro as technology continues to grow in popularity. Hasbro’s second quarter numbers were much better than expected…But, that doesn’t mean it is time to buy Hasbro stock. The company has structural challenges due to waning toy demand as a result of growing smart device adoption. So long as these structural challenges remain, Hasbro will have trouble holding onto gains.” —Luke Lango, InvestorPlace Contributor

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Q: Who needs toys? A: Fewer and fewer children, apparently. Whenever an iPad or other such high-tech device is placed into the hands of a young child, oftentimes that moment marks the END of what was previously regarded to as a “normal,” or pre-digital childhood development. The resulting “ripple effects” are still being studied and understood, but stock markets are clearly paying attention. (Photo: herald.ie)

Bottom Line: It’s a tough toy-world out there nowadays. Human society—and our children—are changing. Is this a good thing? A bad thing? Or just par for the course of life? Strongly affected by such unpredictable developments, toymakers are clearly heading into some serious economic—as Lango calls them—”headwinds.” Keep your fingers crossed that they’re able to adapt and thrive in such an uncertain business climate. Let’s hope too, that innocence and childhood isn’t eroded or shortened any further. When I was growing up in the 1960s-’70s, I remained blissfully ignorant of the “trials and tribulations of adulthood” until about age 16. Now it’s 10? Where are we headed?

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A Real Pain in the Wallet—Hasbro and Mattel’s Stock Values Take Immediate Hit After News of Toys ‘R Us’ Imminent Liquidation Announced

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Stop the Madness— It’s like dominos—If Toys ‘R Us fails or “falls down,” then toy manufacturers too, may begin to fall—like dominos. And if that actually happens, we’ll all have to start buying those wooden “educational toys” peddled at local farmer’s markets. Oh, nooooo!!! (Graphic: dreamtime)

And so it begins— Yesterday’s news of Toys ‘R Us “facing its finality” sent immediate shockwaves throughout the toy industry, reflected most clearly by a corresponding drop in both Hasbro and Mattel’s share values. Hasbro survived yesterday’s economic “ripple effects” better than Mattel, dropping -2.06%, while Mattel fell a whopping -7.11%—in just 1 day! According to MarketWatch: 

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“Mattel’s stock has tumbled 36.6% over the past 12 months and Hasbro shares have lost 4.1%, while the S&P has gained 15.8%.”

Bottom Line: Ouch. Anyway we look at it, while the economy and stock markets continue to perform strongly, the toy industry is now officially headed in the other direction. Fortunately for both Hasbro and Mattel, the stock market closes today at 1PM, hopefully shielding them from any further losses—at least until Monday. Stay tuned. We may need to revisit this topic frequently.

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The Future of Toymaking?—Hasbro’s New “HasLab” Crowdsourcing Initiative Attempts to Raise Funds For Production of Star Wars’ “Jabba’s Sail Barge”

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Will They Succeed?— This computer-rendering of HasLab’s (first-ever) crowdsourced toy project, “Jabba’s Sail Barge,” reveals the incredible potential for similar collector-driven toy projects in the future. But questions remain: Will HasLab succeed? Is crowdsourcing the future of toy production? Will fans be able to sustain “toys” that costs them $500 a pop? (Photo: HasLab) Click to enlarge.

In what may be the clearest view yet of toy-making’s future, Hasbro has just launched its new “HasLab” crowdsourcing initiative. The goal of this particular collector-funded toy project will be to locate and sign up at least 5,000 fans who are willing to pony up $500 each for an exclusive, 4-foot long (compatible w/3.75″ figures) “Jabba’s Sail Barge” from Star Wars. A prototype shown at Toy Fair and all of the computer renderings online look absolutely GORGEOUS. If Star Wars toys are your thing, you should watch HasLab’s customer recruitment video shown below.

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Aiming High— HasLab’s new business model may reflect the future of “high-end” collectible toy production. The potential for such crowdsourced toys would seem to be sky-high. (Photo: JpM)

haslablogoBottom Line: If this approach to “high-end” toy production is successful for Hasbro, you can expect to see similar efforts forthcoming from other toy manufacturers in the future. Perhaps Hasbro would even consider creating something new, big and amazing for 12″ GIjOEs? How about an updated, more realistic version of a 1:6 scale USAF Crash Crew Truck? Joe fans can dream, too!

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Hasbro Bluntly Urges its Loyalest Customers to “Ditch the Digital Distractions” (and Return to Toys) in Mass E-mail Promotion Released Today

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How to Help Hasbro Stem the Flow—In this screenshot (taken today) of our email “inbox,” the subject heading of Hasbro’s most recent mass emailing urges consumers to “Ditch the digital distractions.” Digital devices such as cell phones and video games are a growing threat to an already beleaguered toy industry. This latest plea from Hasbro appears to confirm that fact. Click to enlarge.

An Open Admission of a Major Threat to a Struggling Toy Industry

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“Ditch the digital distractions.”

Those four powerful words are actually quite revelatory coming from a company like Hasbro. Giant corporations that generate billions of dollars in sales—per year—typically want nothing more than to paint the rosiest of pictures (regarding their businesses) for their customers and of course, their stockholders. But for a few years now, toy industry analysts (including those here at The Joe Report) have been openly ruing and discussing how two specific inventions—the cell phone and the video game console—have largely been responsible for precipitating an industry-wide slump in toy sales; not to mention the bankruptcies and closings of major toy retailers (i.e. Toys ‘R Us, Hobbico, etc.) and the scariest thing of all—the growing LOSS of the toy industry’s  historically primary customer base—CHILDREN. Yes indeed, those are four POWERFUL words.

One BIG Question Remains—Will Children “Tune Out” of Toy Fandom FOREVER?

Remember the days when toy companies simply had to urge us to “Collect ’em All!” and we’d frantically beat a path to our local toy store to comply? Sure ’nuff! And growing up, we’d watch all of those Hasbro and Mattel commercials on TV, see their products displayed in store windows, and peruse their ads in endless pages of comic books. By the time we’d finally convinced our parents to take us to the toy store, our desires had become almost Pavlovian. See the toy—want the toy. Remember the mad scrambles over Cabbage Patch Dolls back in the 1980s? The idea of that sort of consumer “scrum” over ANY toy today seems almost quaint. It’s just not likely to happen.

Forgotten how to PLAY? (Photo: The Finder)

Bottom Line: This latest email from Hasbro may be nothing—or it may be something. How’s that for a wishy-washy conclusion? Regardless, we’re sure that the “big boys” over at both Hasbro and Mattel would be THRILLED to see some of that ol’ “rabid” consumer interest in their products once again. But thanks to today’s dreaded digital distractions, that sort of mania doesn’t seem likely to happen ever again. In fact, the current, ongoing, DECREASING demand for nearly all categories and brands of toys continues to paint a gloomy (rather than rosy) picture for the industry. It clearly has MANY manufacturers worried (see our previous story HERE). Fingers crossed for better news!

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Mattel and Hasbro Considering a Merger—Again

matty-kid-1A recipe for disaster corporate success: Take 1 part struggling Mattel Toys, combine it with 1 part more of longtime rival, Hasbro Toys, then sprinkle with a dash of shrinking consumer interest and a smattering of unpalatable market effects (such as crumbling Toys ‘R Us (TRU) infrastructure), and what do you have? We don’t know, but the world’s two biggest toy companies appear to be contemplating a merger that (they hope) would cook up profitable “hot” products (to display on those vanishing TRU store shelves?), raise “Has/Mat” stock prices, and boost their newly combined mega-company’s bottom line. But WILL it?

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Will all of this corporate merger/restructuring simply result in a bland melange of bombast trumpeting, “Hey, look at us, we’re doing something BIG about our troubled toy industry.” Or is this all going to boil over into an even bigger, blander pot of  “kids-just-don’t-care-about-toys-anymore” reality stew? It will be interesting to toy fans and collectors to find out. Here’s the latest article we’ve found on this possible merger and its hoped-for final effects. Read it, watch the Mattel CEO video, and decide for yourself whether this merger is a good idea

Bottom Line: This move seems like too MUCH, and too LATE, to us. If the two companies combine, wouldn’t there be less urgency, less rivalry, less competitive spirit and less innovation? Monopoly the game, may be fun to play, but monopolies in real life rarely work out well for consumers. Company execs and stockholders may benefit in the short term, but toy fans in general will probably be quickly bored by all the new “tech toys” Mattel’s CEO seems to be so enamored of. (And all this hoopla looks like it’ll be one more nail in GIjOE’s “low tech” coffin box.)

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Ripple Effects of Chapter 11 Filing By Toys ‘R Us Begin to Spread to Manufacturers— Declining Profits Now Reported By Hasbro and Mattel

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Where are all of our customers? As the number of independent toy retailers and their “brick-n-mortar” stores continues to decline, toy manufacturer claims that their own lost profits could be made up with rising internet or “online” sales has now proven to be questionable—even unlikely. Should toy manufacturers such as Hasbro consider opening their own retail store outlets to compensate?

To most toy fans and collectors, this latest news will not come as much of a surprise. In fact, current developments regarding the world’s ongoing toy retailing saga may seem all too predictable, but here we go nonetheless: It turns out, having fewer retail stores for customers to visit and browse for products (like toys) can actually be bad for business. <Wow. Who’d a thunk it?> In fact, following closely on the heels of the recent story of Toys R Us’ (TRU) filing for Chapter 11 bankruptcy protection, we now also learn that Hasbro and Mattel (both) are beginning to feel their own negative economic ripple effects—and that they believe their troubles can be laid squarely at the doorstep of TRU’s earlier woes. According to the AP:

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“Mattel, the maker of Barbie dolls and Hot Wheels cars, reported disappointing third-quarter results late Thursday and said it was hurt by Toys R Us’ Chapter 11 bankruptcy filing last month. Earlier this week, Hasbro, the maker of My Little Pony and Monopoly, also blamed weak results on the Toys R Us bankruptcy filing.

Mattel, whose revenue in North America fell 22 percent in the three months ending Sept. 30, said that about half of that decline was due to the Toys R Us bankruptcy. Globally, most of its brands saw sales declines. Barbie sales fell 7 percent and Hot Wheels fell 6 percent. Sales of its American Girl brand, whose 18-inch dolls typically cost more than $100, fell 30 percent.” —AP

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Will Matty need a handout? Looks like this company mascot is extending his hand for…what? Will his business soon seek court protection, ala Toys R Us?

Whoa. 30 percent?  That’s quite a financial nosedive. And if ever a particular toy brand needed a store’s support (i.e. an actual, physical PLACE to go to) so as to be able to SEE and HANDLE their extensive and upscale line), it’s pricey American Girl. Anyway…

Bottom Line: If TRU’s Chapter 11 reorganization and debt payoff difficulties continue, it seems likely that additional store closings and employee layoffs industry-wide could also continue. That would result in even fewer “brick-n-mortar” toy stores, less actual shelf space for toys, and then ultimately, fewer toys overall for fans and collectors to buy and enjoy. Ouch! That’s where WE feel “the pinch.” We’re not too worried about the financial stability of either Hasbro or Mattel (they’re doing just fine, thank you), but this situation is fluid and developing. Stay tuned for further intel. Read the AP story HERE.

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Stan Weston, The Inventor of G.I. Joe, Dead at 84

It Was His Idea— Stan Weston (at 82) holds up a copy of Hasbro’s original 1964 GIjOE Action Soldier, a product line produced from Weston’s original concept which he created and sold to the company in 1963. When the copyrights to GIjOE expired in 2020, Weston hoped to reclaim control over his creation in a court of law. It is unclear whether or not the lawsuit will continue. (Photo: Stan Weston)

As reported May 8, 2017 in the Hollywood Reporter:

“Stanley Weston, inventor of the G.I. Joe action figure and a pioneer of the licensing business, died May 1 in Los Angeles, his daughter, Cindy Winebaum, announced. He was 84.

Weston was born in Brooklyn in 1933 and served in the Army shortly after the Korean War ended. When he returned home to New York, he found a job with the advertising agency McCann Erickson and enrolled in night courses for an MBA at New York University, where he had studied as an undergraduate.

Weston soon discovered a talent for the up-and-coming licensing and merchandising industry, and he struck out on his own to found Weston Merchandising.

When Mattel’s Barbie dolls were introduced in 1960, Weston realized boys were an untapped market for the doll industry after noting that many of them played with Ken dolls. He conceived of the idea of a military action figure and in 1963 sold what would become G.I. Joe to Hasbro. The runaway hit would go on to be one of the most enduring toy lines in history, spawning hit TV shows and films as well.

Weston later renamed his company Leisure Concepts, which would represent clients such as Charlie’s Angels-era Farrah Fawcett, Nintendo and the World Wrestling Federation, as well as TV shows including Alf and Welcome Back, Kotter. His other notable achievements include helping create the 1980s animated phenomenon ThunderCats.

In 1989, he was among the inaugural class for the Licensing Industry Hall of Fame, which includes notables Walt Disney, George Lucas and Jim Henson.

Weston is survived by his brother, his three children and five grandchildren.”

Bottom Line: Stan Weston came up with the original idea for the GIjOE toy. He quickly sold the rights to Hasbro. Don Levine (see Levine’s obituary article HERE) took the idea and made an American toy icon that will probably live forever in some form or another. At this moment, we’re not sure whether Weston’s lawsuit to recoup trademark rights to GIjOE (see that article HERE) will continue in the courts, but whenever those plans are made public, we’ll pass the information on to you ASAP. Our sincerest condolences to Stan’s family. Rest in Peace, Mr. Weston and THANKS!

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G.I. Joe Collector’s Club Announces It Will Sell 50th Anniversary Action Man Figures in the U.S.

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Hit the Slopes! Loaded down with skiing gear and weaponry, this 50th Action Man Ski Patrol soldier looks ready to face any foe. This is just one of six AM commemorative figures available NOW for pre-order at the GIjOE Collector’s Club. (Photo: GIJCC)

In an emailed press release received today from the GIjOE Collector’s Club, members were notified that the UK’s much anticipated 50th Anniversary Action Man (12″) figures will indeed be offered for sale on this side of the Atlantic. However, the club advises fans to begin queuing up sooner rather than later and place their pre-orders NOW at the club’s online store found HERE.

It would also behoove buyers to pay special attention to the specific ordering instructions (and ominous warnings) which are posted alongside each product’s description, stating:

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“PLEASE DO NOT ADD ANY IN-STOCK PRODUCT TO THIS ORDER, ONLY PRE-ORDERED ITEMS. IF IN-STOCK PIECES ARE ADDED, YOUR ORDER WILL BE CANCELLED!! The Action Soldier & Action Footballer will ship together in mid December. The Marine Paratrooper, British Infantryman, Frogman & Army Ski Patrol will ship later around the first part of January. If you place an order for all six figures on the same order, your order WILL NOT SHIP UNTIL JANUARY.” —GIjOE Collector’s Club

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You’ll Get!— While no final packaging photos are yet available, the club’s webstore does offer “carded” pics of all the items that come with each figure. (Photo: GIJCC) Click to enlarge.

Bottom Line: For many collectors, these figures will look very similar to other GIjOE and AM re-releases we’ve seen in the past, but the unique 50th Anniversary occasion coupled with the increasingly rare opportunities to buy NEW “product” should make for quite a run on these exclusive 12″ figures. Packaging pics aren’t available (yet), but each figure is accompanied by photos of its respective uniform pieces, weapons, gear and equipment. Go, Action Man!

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Everything Must Go (Again!)———G.I. Joe’s “#1 Fan,” James DeSimone Will Definitely “Sell it All” at One Final Estate Sale to be Held at His CA Home

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The more you look, the more you’ll want to buy— There are literally piles upon PILES of vintage toys, action figures, vintage cereal boxes and much more, crowding the Burbank, CA home of renowned pop-culture collector, James DeSimone. Dedicated fans will have a rare opportunity to paw their way through this “Mecca of Merchandise” during his May 1st estate sale. (Photo: James DeSimone) Click to enlarge.

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A Lifetime of Collecting— DeSimone’s passion for toys began when he was a child (above). Now, it’s time to let it all go. (Photo: James DeSimone)

If at first you don’t succeed in getting rid of your life-long GIjOE and vintage toy collection via local toy shows, online sales or auctions, then try, try again; this time with an estate sale held—at your own home! Yes, once again, the man whom Hasbro deemed “GIjOE’s #1 Fan,” James DeSimone, is preparing to put (what remains) of his massive vintage toy collection up for sale—at an estate sale—on May 1st, 2016.

Buyers and collectors will have to travel to James’ home in Burbank, CA, but this time they’ll be rewarded for their efforts by being allowed to dig through decades of collectible treasures, piled high up to the sky (or at least to James’ garage ceiling), and inspect each and every item up close and personal before deciding on a purchase. But remember, estate sales are “first come, first served,” so you better get there early (with cash in hand) if you want the best chance at snagging those long, lost toys of your childhood. According to the sale’s information page HERE, this is what to expect:

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“GIJOE and Vintage Toy Estate Sale!! Featuring the sale of the collection of James DeSimone, consisting of GIJOE plus thousands of other TOYS from the 1950’s, 60’s and 70’s, including: 1000s of 1960s GIJOE accessories. 1000s of 1980s GIJOE accessories. 1000s of 1960s Ken/Barbie accessories. 1/6 scale vehicles, 1000s of VINTAGE toys by Gilbert, Marx, Tonka, Hot Wheels, Matchbox, Topper, Kenner, Ideal, Hasbro, Mattel, Mego, Aurora, Batman, James Bond, Captain Action, Space toys, GIRLS toys, tools, Playsets, all kinds of TV/movie character toys and figures, toy cap guns, models, food and advertising toys, games and the list of different stuff goes on and on! NOTE THE DIFFERENT LOCATION FOR THIS EVENT: 1524 Broadway Burbank, CA 91504 Hours are 8AM to 5PM. Come take pictures with a replica 1966 Batmobile! This is a special one time event held at this location, don’t miss it!! The show will return to the Ramada Inn for the December show.” If you have any questions, please email: jamesdesimone@hotmail.com

exclusivebannerWhat we’re observing is that a collection as large and diverse as DeSimone’s is proving to be quite the challenge for him (or anyone) to disperse. In the beginning, James utilized his CA GIjOE shows, then held an auction (see HERE) and now, will try selling the remainder of his 1950s, ’60s and ’70s vintage toys at his upcoming estate sale. Regarding this unique event and its impact on his life, James graciously provided the following insights—exclusively to readers of The Joe Report:

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“GIJOE’s #1 Fan,” James DeSimone (Photo: James DeSimone)

“Hi Mark (et.al), Forgive me. I just don’t have the ability to do much anymore, including long responses. But I owe you at least that for all your support. It may take a few hours to write this all to you. The doctors are telling me to handle my affairs, and my body agrees. I want to live long enough to see my daughter (shown below) graduate from the United States Coast Guard Academy in 7 weeks.

Yes, everything is going. Fortunately, I dont need the money. I need peace of mind, knowing that my family doesn’t have to deal with all this. It’s interesting you should mention Hasbro’s #1 fan. I was just wondering about that. It has the prototype 12″ Duke body and a custom head Hasbro made and gave me, a hand-cast prototype 3 3/4″ Duke, a #1 production 3 3/4″ Soldier; both of which Hasbro gave me. In addition, a Hasbro employee watch, ring and a gold dogtag, all of which Hasbro gave me. I think I would like to sell it all as a set (as it was presented to me) to one person who will appreciate it and won’t use it for target practice! (lol)”

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Proud Papa— DeSimone in a recent photo with his son, daughter and wife. (Photo: James DeSimone)

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“As for how I feel… I once wrote a story about Artie Rickun, a friend and toy dealer from Milwaukee, at one time had 10,000+ packaged GIjOE items! He told me that once I had kids, nothing else would matter to me. Having died once already, I consider myself fortunate to have had a little time to plan. So no, it is of no great loss to see it all go. Very little matters to me anymore. Hopefully, I will get some joy out of seeing someone buy something from me, like that all too familiar feeling of finding a GIjOE at a garage sale!”

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James with “The King”— DeSimone (left) poses for a quick pic with fellow toy dealer, Artie Rickun, at a toy show in the early 1980s. Rickun had just purchased a warehouse full of over 15,000 vintage boxed and packaged GI Joes and accessories. Holy inventory, Batman! (Photo: James DeSimone)

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“All of my toys used to be upstairs on the second level. For the past couple of months, volunteers have been helping me bring it all downstairs so that it will be accessible to foot traffic. Right now, its all a mess. I thought I would have a couple months to sort it all out, but my energy level is non-existent now and I haven’t been able to do very much. Thankfully, I’ll have volunteers helping the week before the sale to set it all up in my home.”

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Horses, Horses, Horses— Johnny West and MARX fans take note… There will be a LOT of vintage “Best of the West” for sale at DeSimone’s estate sale. (Photo: James DeSimone) Click to enlarge.

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Oh, Ken. You’re such a DOLL— There will also be boxes full of vintage Ken dolls, carrying cases and related ephemera. Study these photos carefully! (Photo: James DeSimone) Click to enlarge.

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Beam me up! What set did this interesting Star Trek bridge come from? It appears to come with railings and perhaps chairs, as well. (Photo: James DeSimone) Click to enlarge.

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Dusty but DELICIOUS— That vintage “Bop-a-Bear” target set is certainly dusty, but we bet if you took a vacuum cleaner with a brush hose attachment, it would clean up like new in seconds. We also see GIjOE, Major Matt Mason and more in this pic! (Photo: James DeSimone) Click to enlarge.

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You want more? James has MORE! Vintage toy-aholics will be drooling at this estate sale. How much of this wonderful stuff do YOU remember? (Photo: James DeSimone) Click to enlarge.

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Lookie there! There’s a Sky Rail set! Boy, those are getting hard to find. Enlarge this pic and start hunting for YOUR childhood favorites! (Photo: James DeSimone) Click to enlarge.

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Take your covered wagon to the Beauty Parlor— Whoa… check out those cool, retro Barbie beauty parlor hair dryers and chairs. Or, are they space helmets? Or…? You’ll only find out if you’re there in person! Too cool for school, dude! (Photo: James DeSimone) Click to enlarge.

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All will be revealed, May 1st! Remember that vaunted (haunted?) secret shelf James built in his garage to house his overflowing toy collection? What did he store up there? At one time it held parts of his massive GIjOE diorama. Now, it looks like there’s some vintage missile launcher sets from REMCO. Oh, to be a fly on the wall of this sale! (Photo: James DeSimone) Click to enlarge.

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On and on it goes— Click each pic to enlarge and DROOL. (Photo: James DeSimone) Click to enlarge.

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How keen is YOUR toy eye?— We spy a 60s “Tiger Joe” tank, an in-the-box Rockem’ Sockem’ Robots game, some vintage Transogram games and much more. (Photo: James DeSimone) Click to enlarge.

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Put ’em up, Pahdnuh!— A tub full of vintage cap pistols and their VERY rare holsters is sure to get cowboy/cowgirl hearts a-beatin.’ Yeeee-HAAAAA!!!!!! (Photo: James DeSimone) Click to enlarge.

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Toy Heaven is (apparently) a dusty garage— Vintage Barbies, ’60s space toys and much more will be sold at James DeSimone’s house on May 1st, 2016. (Photo: James DeSimone) Click to enlarge.

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“GIjOE has provided me with a great life; a life that most people could only dream of. But, GIjOEs are only toy possessions, none of which matters anymore, simply because I cant take them with me. I have raised 2 of the greatest kids a man could ever hope for. I share a love with a woman which is the stuff epic novels are written of. And I have made my peace with God. —James DeSimone

Bottom Line: This certainly sounds (and looks) like “no-miss” event, especially if you’re within driving distance of southern California. Our sincerest thanks (again) to James DeSimone and his wonderful family for all of their contributions to the vintage toy and GIjOE collecting hobbies. Take care and We wish you all the BEST!

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“I’m Willing to Sell Damn Near Everything!” Lifelong G.I. Joe Fan Getting Out of the Hobby

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GIjOE fan, Rick Pell, has decided to go where few dare—the “Zero-Collecting Zone!” (Photo: Rick Pell)

We’ve often wondered, both aloud and in print, exactly where, when and how the collecting lives of thousands of diehard GIjOE fans will ultimately come to an end. Make no mistake, in another 30 years or so, the number of faithful “Joeheads” like yourself, individuals who lovingly remember their childhood connections to GIjOE and thus nostalgically yearn for, actively seek out, collect, and then BUY 1:6 (or 1:18) scale GIjOE action figures—will have dwindled dramatically.

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Who ya’ gunna call? If you’re looking for 12″ GIjOEs, the answer is (sadly) no longer Hasbro.

Hasbro’s already gotten out of the 12″ GIjOE business, openly admitting they’re “ignoring” collectors of 12-inch Joes altogether (see HERE) and have little plans to sew seeds towards any future 1:6 scale fandom. Having thus turned their collective corporate backs on thousands (millions?) of “12-inchers,” any future Hasbro GIjOE product is likely to be limited and lackluster, further accelerating the departure of once loyal fans like Rick Pell, who recently declared on Facebook:

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“I’m willing to sell damn near everything G.I. Joe that I have! I want to keep only my childhood stuff and some favorites. LMK if you are looking for anything in particular, and I will try to help you out! I have vintage PH, AT, AM, and tons of 40th and other Hasbro licensed repros! I also have lots of 90s 2000s Hasbro Joes and Dragon, 21st C. Vehicles too! Too much to make a list! PM me with what you are looking for! —Thanks, Rick Pell

Judging by the large number of exclamation points inserted by Rick into his message, we have to believe he’s truly serious and determined in his current efforts to completely divest himself of (nearly) all things GIjOE. How did such a day ever come for Rick? For years now, he’s almost been a one-man-band for Hasbro’s vintage 12-inch action figures. During 2014, Rick went so far as to create an entire Facebook page HERE dedicated to the celebration of the figure’s 50th Anniversary.

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If not for the efforts of the GIjOE Collector’s Club and its 2014 JoeCon, the 50th anniversary of the world’s most popular toy might have passed largely uncelebrated. Here, GIjOE co-creator and ’60s Hasbro icon, Sam Speers, poses with a 50th Anniversary banner in Dallas, TX. (Photo: GIJCC)

Ironically, it wasn’t disappointment with Hasbro’s inaction that prompted Pell’s massive sell-off. Rather, it was the fact that he had simply collected TOO much. He had run out of display and storage space for his GIjOE passion, and selling them was the only solution left. According to Rick:

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“I just have too much stuff! I have a 2 bedroom apartment, rent a 50 by 14 foot garage, and my living room has become my bedroom. I have been overtaken by toys and it is time to refocus! Maybe I’m just getting older and tired of venturing into my Joe Room or garage and finding nice things stashed away that I may NEVER use. Collecting has been fun, but if I haven’t seen something or needed it for 5 years, maybe someone else can enjoy it. I’ve also been out of work for a while and times are tough. AND…I have a grandson on the way. One must rethink one’s destiny—occasionally.”

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Unofficial GIjOE “Rabblerouser,” Rick Pell, stands outside Hasbro’s Worldwide Headquarters building in Pawtucket, Rhode Island. (Photo: Rick Pell)

Pell’s reasons for selling his collection may predominantly be due to a lack of space or temporary economic downturn, but we also wondered how the famed Pawtucket “rabblerouser” was affected by Hasbro’s actions—or inactions—during GIjOE’s 50th Anniversary. He quickly replied:

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“I was, and still am, discouraged that Hasbro let us all down for the 50th. I have spoken to Hasbro people, off the record, and it was just not going to happen. I spent a lot of personal time and effort hoping to help make it happen. If there was a perpetuation of Joes as we knew them, then yes, I’d still be buying!” 

Is it Possible to “Out Grow” G.I. Joes?

Apparently so. In fact, most collectors, if they’re at all honest with themselves, will remember a time when he (or she) seemed to feel Joes were toys for “little kids,” and that it was time to leave them behind or sell them off at a garage sale. Typically, such “madness” occurs during our transition from childhood to teenager, and it’s only years later that we recognize the insanity of our actions and begin a mad scramble back to “recapture our youth” at flea markets and on eBay.

One such example of this societal and consumer phenomenon is occurring right NOW as we speak in Iowa. Longtime GIjOE collector and father, Rob Menagh, wrote in to tell us about his teenage son, John Menagh (also a Joehead), who’s announced that his own collecting tastes have “evolved” and he’s now ready to begin his own version of “the big sell-off.” According to Rob:

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Is This the End? Former GIjOE collector, John Menagh (left) and his father, Rob Menagh (right) search for gear at the 2009 JoeCon in Kansas City, MO. 7 years later, John has decided to leave his GIjOEs behind in search of more “adult” toys. With John leaving the hobby, does this spell the end of the special “Father-n-Son” moments these two men once enjoyed? (Photo: Mark Otnes)

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“I have some nasty news…. John has decided to out-grow us. He is looking at newer, more “Adult” toys. So now he’s looking at finding good and loving homes for all of his Joes. I will try to get cracking and learn to use the wife’s camera and get some pictures out there to everyone who might be  interested. He has a large number of WWII Airborne, WWII Marines, some Vietnam-era
figures and a few modern. There are also vehicles, ala 21st century Hummers and Jeeps. I also have some nice Photobucket pics taken when we were playing with our Joes around the house…and out in the backyard…together. <sigh> —Rob Menagh

Bottom Line: John Menagh’s rejection of GIjOE is likely only temporary as he pursues his other, more “adult” interests. Hopefully, he’ll someday realize the error of his ways (HA), return to the hobby and share all-new moments and memories with Joe—and his Dad. Of course, it’s impossible to predict how anyone’s collecting days will actually play out and ultimately end. Hopefully, your hobby decisions won’t be forced upon you because you’ve become ill, laid-off, or otherwise negatively impacted. And regardless of Rick or John’s choices, we’d like to wish them both all the best with wherever their interests (and grandsons) take them in the future. We hope too, that YOUR collecting journey is a long, happy, and fulfilling one. Go, Rick! Go, John! Go, JOE!

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