Tag Archives: G.I. Joe

No Collection is Too Small— 1:6 G.I. Joe Enjoys Collecting (You Guessed It)—Action Figures!

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Collecting knows no size— Joe the Adventurer shows off a new (super-mini) HALO action figure, one of many such figures displayed on shelves throughout his home. (Photo: Queli Castro)

What do YOUR GIjOEs do when they return home from a mission? Some spend days, even YEARS, sealed up in depressing, air-tight storage containers, while others dutifully stand an interminable “watch” from the inside of locked, glassed-walled display cabinets. But for those fortunate few who are given freedom of movement by their (obviously imaginative) owners, the pursuit of personal hobbies and other pastimes is now becoming the norm.

For example, we recently caught up with one such fortunate 1:6 soul, a tiny toy collector known simply as “Joe,” whom, it turns out, is himself a 12-inch tall “fuzzhead” Adventurer! According to his owner, Queli Castro, of Chicago, Joe truly enjoys getting out of the house and visiting local stores to browse their aisles for the latest SUPER-MINIATURE action figures. Castro reports:
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“Hello Mark, Long time no chat. Yes, Joe collects action figures, and lately he’s added quite a few to his collection. I asked him if he’d pose alongside his collection for a few pictures and he kindly obliged (see attached images). In the wide view of his study (shown below), this is only PART of his growing collection. He’s always ‘rotating’ pieces in and out.”
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A flair for decorating— Joe’s study reveals an obvious talent for tasteful decoration. That mid-century modern coffee table, the high-back chair, and those attractive display shelves are ALL superb 1:6 scale furnishings. What a wonderful room. Go, Joe! (Photo: Queli Castro)

“Superman is Joe’s favorite. That one he’s pointing to (see below) is a actually a nano metalfig (.99 cents) from Walmart.”
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Great Caesar’s Ghost! Such amazing detail at such a small scale. (Photo: Queli Castro)

“Joe also collects Star Wars memorabilia and he just got this super-miniature x-wing fighter from Walmart on Force Friday. The two military HALO figures (behind the x-wing) are by Mega Construx. They have 11 points of articulation(!) and come with lots of detail, display stands, and extra pieces. They are wonderful!”
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WHOOSH!!! Joe’s mind is racing with all the possible Star Wars scenarios he could act out—in his imagination. He clearly believes in taking off his shoes, surrounding himself with his favorite toys, and having a GREAT time! (Photo: Queli Castro)

“Here (below), Joe poses with his new Alice in Wonderland and Buzz Lightyear figures. While both are very cool, these particular figures are for his children and he plans to put them both under the Christmas tree this year.”
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‘Tis the Season— Joe knows that the true meaning of Christmas is to GIVE, LOVE, and SHARE with others. We’re sure Alice and Buzz WON’T disappoint! (Photo: Queli Castro)

“All the figures in Joe’s display are about 2” high and were bought at Walmart, with the exception of the three up there on the top righthand shelf (i.e. Batman/Robin/The Flash) which all came from our neighborhood WalgreensI’m also providing some photos of the action figures in their packaging (see below) because things look a lot different after they’ve been taken out of the box. And finally…

Mark… I would like to wish you a very Merry Christmas and thank you for The Joe Report. 
I look forward to every ‘issue’ and you do a wonderful job with it. Keep up the good work. Merry Christmas everyone and Happy New Year!” —Queli Castro, Chicago, IL

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Sergeant Forge HALO action figure (Photo: Queli Castro)

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Superman die-cast metal figure (Photo: Queli Castro)

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The FLASH action figure (Photo: Queli Castro)

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An Endcap Full of Ships— Star Wars mini vehicles for sale now at Walmart. These make out-STANDING miniature toys for GIjOE! (Photo: Queli Castro)

Bottom Line: We absolutely LOVE how this Joe decorates his 1:6 scale home with “super-mini” collectibles. Our sincerest thanks and best wishes go out to Queil Castro for providing all of these excellent photographs and for his very generous “field reporting” here at The Joe Report. You are the BEST, sir!Mark Otnes, Editor TJR

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Stan Weston, The Inventor of G.I. Joe, Dead at 84

It Was His Idea— Stan Weston (at 82) holds up a copy of Hasbro’s original 1964 GIjOE Action Soldier, a product line produced from Weston’s original concept which he created and sold to the company in 1963. When the copyrights to GIjOE expired in 2020, Weston hoped to reclaim control over his creation in a court of law. It is unclear whether or not the lawsuit will continue. (Photo: Stan Weston)

As reported May 8, 2017 in the Hollywood Reporter:

“Stanley Weston, inventor of the G.I. Joe action figure and a pioneer of the licensing business, died May 1 in Los Angeles, his daughter, Cindy Winebaum, announced. He was 84.

Weston was born in Brooklyn in 1933 and served in the Army shortly after the Korean War ended. When he returned home to New York, he found a job with the advertising agency McCann Erickson and enrolled in night courses for an MBA at New York University, where he had studied as an undergraduate.

Weston soon discovered a talent for the up-and-coming licensing and merchandising industry, and he struck out on his own to found Weston Merchandising.

When Mattel’s Barbie dolls were introduced in 1960, Weston realized boys were an untapped market for the doll industry after noting that many of them played with Ken dolls. He conceived of the idea of a military action figure and in 1963 sold what would become G.I. Joe to Hasbro. The runaway hit would go on to be one of the most enduring toy lines in history, spawning hit TV shows and films as well.

Weston later renamed his company Leisure Concepts, which would represent clients such as Charlie’s Angels-era Farrah Fawcett, Nintendo and the World Wrestling Federation, as well as TV shows including Alf and Welcome Back, Kotter. His other notable achievements include helping create the 1980s animated phenomenon ThunderCats.

In 1989, he was among the inaugural class for the Licensing Industry Hall of Fame, which includes notables Walt Disney, George Lucas and Jim Henson.

Weston is survived by his brother, his three children and five grandchildren.”

Bottom Line: Stan Weston came up with the original idea for the GIjOE toy. He quickly sold the rights to Hasbro. Don Levine (see Levine’s obituary article HERE) took the idea and made an American toy icon that will probably live forever in some form or another. At this moment, we’re not sure whether Weston’s lawsuit to recoup trademark rights to GIjOE (see that article HERE) will continue in the courts, but whenever those plans are made public, we’ll pass the information on to you ASAP. Our sincerest condolences to Stan’s family. Rest in Peace, Mr. Weston and THANKS!

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Barbie Suffering Same Fate as 12-inch G.I. Joes: Will Future Children No Longer Play w/ Toys?

Are we looking at a future without Barbie? A world where children no longer have the interest, desire or attention span required to keep the iconic toy line afloat? Plummeting sales at Mattel appear to bear an ill harbinger of things to come. (Photo: clayzmama)

A future without Barbie? In a world where children appear to be losing the interest and attention spans required to creatively play with dolls, how will Mattel keep its iconic toy line “alive?” (Photo: clayzmama)

The memories of playing with his GIjOE and his

The 1970s were a busy time for children fortunate enough to have grown up playing and creating adventures with GIjOEs and other imagination-dependant toys. Above, Scott McCullar (now an adult) plays with his GijOE’s “Troubleshooter” play set. (Photo: Scott McCullar)

The Future of Some Toy Lines Certainly Growing—UNcertain

If you’re an adult over say, 45, you may be a member of a dying breed. We’re not talking about your health or lifespan, we’re talking about the fact that you’re a human (man or woman) who can still remember when “childhood playtime” meant interacting with dolls, action figures and other toys. You may not realize it, but you could be a member of one of the last generations who’ll remember those youthful pursuits as the carefree activities they were and how they required one of life’s most precious gifts—imagination.

This conclusion is easily understood by simply observing the children of today’s societies and how their evolving behavior patterns have begun to affect the “bottom line” of an already struggling toy industry. Yes, it’s a different world (today) than the one you grew up in, and that reality is forcing toy giants (i.e. Hasbro and Mattel) to push for changes that will usher in a new era, one that may be largely devoid of the past’s traditional or “imagination-dependent” toys.

We're sorry, but today's largely PC-approved, non-gender specific,

We’re sorry kids, but today’s largely politically correct, non gender-specific, “discovery” type toys are, in our opinion, a poor substitute for the more creative toys of the past; specifically those from the 1950s, ’60s, ’70s and ’80s. Today’s bland, generic toy fodder, such as this “MentalBlox” game will do little to instill the sort of life-long toy memories once so common among children and adults. Today’s children are moving on to hand-held electronic devices at earlier and earlier ages which quickly stunt their desire to play with traditional, imagination-dependent toys. (Photo: discovery toys)

Robert's sons Gus (l) and Ben (r) hold up their 1st-place winning custom figure of

An exception to the rule— It’s becoming a rare sight to see children who are actively interested in 12″ GIjOEs. In this case, longtime collector Robert Browning and his two sons Gus (l) and Ben (r) keep their love of toys alive by attending conventions (such as Joelanta) together as a family. Here, the boys hold up their 1st-place winning custom figure of “The Shadow” and their prize, a Sideshow “Cobra Ninja” action figure. Such activity encourages camaraderie and the creation of life-long toy-related memories. (Photo: Mark Otnes)

Children are ChangingBuying Behavior is Changing—The Toy Industry is Changing

In the past, toy manufacturers used to be able to count on keeping a child’s interest and faithful patronage until about the age of 13 or so. Once the teenaged years kicked in, it was understood that kids began to switch over to more “grown up” interests such as sports, dating and music. While it was a shame to lose them as customers, toy companies knew there would always be more children coming along and more profits could be made from them. But now…that predictable mode of forever selling toys appears to be changing. Dramatically.

At earlier and earlier ages, children are visibly turning away from traditional toys. Once their first computer, video game system or <shudder> “smart” phone enters their lives, there’s really no looking back. In fact, the very idea of playing with traditional, non-electronic toys is becoming positively quaint to children of today (of both sexes). Even casual observations at toy shows and toy stores have confirmed they already perceive GIjOEs and Barbies as stiff, almost unrelatable artifacts of bygone age; something that their Mommy or Daddy “used to play with” very long ago, but is now—boring.

So what does all this mean? It means that now, in 2015, toy companies can no longer afford to do business as usual. New solutions to newly emerging problems must be found, before sales and stock values plummet any further. It means that once impervious toy lines of the past are now at risk of being ignored (read Derryl DePriest’s commentary on the fate of GIjOE HERE) or canceled altogether. As children continue to grow up faster and switch to non-toy pursuits at younger ages, they’re truncating a once lengthy consumer-provider relationship. Profits from toys therefore, are now harder to predict, forcing changes in marketing strategies that, while helping boost the bottom line, may actually increase the growing gap between children and traditional toys—even further.

Is there anything sadder or less interesting to young girls nowadays than a pile of pulled-apart Barbie bodies? Probably not. (Photo: buzzfeed)

Playing with Barbies— Is there anything sadder than a pile of pulled-apart Barbies or GIjOEs? Unfortunately, young boys and girls (nowadays) could probably care less. (Photo: buzzfeed)

Logo-MattelIn a stunning admission, Mattel recently disclosed that Barbie’s sales figures have fallen for the last SEVEN CONSECUTIVE QUARTERS. It’s hard to imagine how much longer the toy giant will want to support such a steadily declining “loser,” but it’s harder still to imagine a world where Barbie no longer exists—at ALL. In a recent article in the The Wall Street Journal, business analyst Cassandra Jaramillo reported:

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“Mattel Inc.’s sales of the doll fell 19% in the second quarter, as the toy maker swung to a quarterly loss and posted a 7% drop in overall net sales. The stronger U.S. dollar drove a large chunk of the decline, but Barbie’s sales would still have fallen 11% when stripping out currency swings.”

Bad news Barbie fans, but hardly a surprise to the bean counters at Mattel. The article continues:

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“Sales of the doll have dropped by DOUBLE DIGITS for seven straight quarters—underscoring the deep challenges facing new Mattel Chief Executive Christopher Sinclair as he looks to right the world’s largest toy maker by sales. Barbie is Mattel’s largest brand and a big driver of profits, but its long slump has cost it shelf space at retailers that Mattel will have to work hard to earn back.”

How long has it been since you've seen BOTH sides of the aisle in a toy store devoted solely to Barbies? The famed

Valuable Shelf Space LOST— How long has it been since you’ve seen BOTH sides of a toy store aisle devoted solely to Barbie? Those famed “Pink Aisles” are unlikely to return, and in the future, may only reside in your memory. (Photo: artisancomplete)

Currently, the profit pendulum is clearly swinging backwards in a negative arc for Mattel. Its stock value went down by 3 points and the WSJ article ended with THIS sobering total:

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“The company posted a LOSS of $11.4 million in the most recent quarter, compared with a profit of $28.3 million a year earlier.”

Toy Companies—Media Companies—Will There Be a Difference in the Future?

hasbrologonewMattel’s not the only toy giant to see one of its oldest toy lines struggle to remain relevant and profitable in this modern age. Hasbro too, now considers its once industry-leading brand, 12″ GIjOEs, to be practically null and void. Without the “little Joes” (3.75″ sized), the world’s most famous toy brand would have vanished from stores by now.

But Hasbro has demonstrated amazing vision. Anticipating the evolving market realities and changing interests of children, they’ve diligently built-up their business from its basic toy origins into a full-blown media and entertainment powerhouse; producing blockbuster brand-offshoot motion pictures such as The Legos Movie, Transformers, etc., while simultaneously working alongside other film industry giants (see HERE) to coordinate massive merchandising efforts. Despite all the vitriol many fans continue to spew in its direction, Hasbro has clearly shown them (and Mattel) that there IS a future for toy production. And while that future may not include GIjOEs or Barbies, it will certainly include profits made from toy sales—LOTS of them.

Playing with toys in the near future may look something like this. With virtual reality, the need for (and use of) real objects that you actually touch and hold would be lost, but the interaction with similar “virtual” objects would remain the same. The question is…Would you WANT to play this way? (Photo: TIME)

Move Over Traditional Toys—Virtual Reality is Here NOW

On top of everything else we’ve discussed, we’d be remiss not to mention the impending arrival of virtual reality (VR) systems. Recent breakthroughs have solved the majority of nagging technological and biological hurdles (4K resolution refresh rates, dizziness, headaches, etc.), and promises of very near future “life-like” immersion will make playing with traditional toys seem as obsolete as newsprint is to the internet. The latest TIME magazine goes into this subject in great detail (see cover above) and VR’s impact on the future of entertainment and toys promises to be profound.

You think today’s video games are addictive? With the arrival of virtual reality systems, it’s hard to imagine a future wherein children would be satisfied playing with traditional, “imagination-dependent” toys. Question: Is a “virtual” GIjOE still a GIjOE? (Photo: YOSHIKAZU TSUNO/AFP/Getty Images)

Bottom Line: We’ve discussed the topics of shifting consumer buying habits and evolving toy preferences many times over the years. The days of children playing with imagination-dependent toys may largely be behind us as a society; or at the very least, are becoming seriously endangered. The future of 12-inch Hasbro GIjOEs is already known. The future of Mattel’s 12-inch Barbies now falls into question. Fans have to wonder, what exactly will children of the future be playing with? And what effects will those toys (both traditional and virtual) have on their shrinking attention spans, imaginations and overall cognitive abilities? Will kids be jumping for joy like the dude in the TIME cover photo? Or will they be drooling over in a corner without an original thought inside their impressionable little heads? Let us know what YOU think. Please leave a comment today. Thanks!

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Brian Savage Becomes De Facto Leader of 12-Inch G.I. Joe Production For the Foreseeable Future

Leading the Way— GIjOE Club Founder and President, Brian Savage, currently has more years under his belt as a producer of 12-inch GIjOE action figures than practically anyone. With Hasbro turning its back on the 12-inch line, Savage now finds himself the leading coordinator and producer of official 1:6 scale GIjOE figures. (Photo: Mark Otnes)

Leading the Way for 12-Inch Fans— With Hasbro abandoning 12-inch GIjOEs, GIjOE Collector’s Club Founder and CEO, Brian Savage, has become the main producer of officially-licensed 1:6 scale GIjOEs, with 4 new figures (3 announced at JoeCon) slated for a 2015-16 release. (Photo: Mark Otnes)

joecon2015logoAs Hasbro Bows Out, Longtime Leader of the GIjOE Collector’s Club Announces Production of (at Least) 4 More Officially Licensed 12-Inch GIjOE Action Figures

With multiple IDs dangling from his back pocket and an ever-present walkie-talkie clipped to his famous blue jean shorts, the GIjOE Collector’s Club (GIJCC) founder and leader, Brian Savage, looked every bit the “Field Commander” of GIjOE fandom he’d become. At this particular moment during 2015’s JoeCon (a hugely successful GIjOE convention Savage recently orchestrated in Springfield, IL), he found himself in a hallway, encircled by about a dozen 12-inch fans who were peppering him with all sorts of GIjOE and club-related questions.

Although Savage had just completed an hour-long GIJCC panel discussion in the main ballroom, these fans had remained behind with the realization that they were being given a rare opportunity to speak directly to the man who helms the longtime Ft. Worth, TX-based business that will oversee production of new 12-inch (1:6 scale) GIjOEs into the foreseeable future. Fortunately, Brian’s answers were plainspoken and specific. After almost 30 minutes of the energetic back-n-forth, his rapt audience thanked him for “all that he’s done for the hobby” and Savage thanked them in return for their continued support of the club’s efforts. Below are some quotes from that hallway Q&A:

Brian Savage, GIjOE Collector's Club (Photo: GIJCC)

Brian Savage, CEO and EIC, Fun Publications, Inc. (Photo: GIJCC)

On the Club’s 2 New Upcoming (12-inch) GIjOE Lost Talkers:

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“On the 12-inch side…we had started this ‘Lost Talker’ series a few years ago. We did the Talking Action Soldier and the Talking Marine…in the old days, when these were made…around ’67, they only had 8 talking phrases. We found out that in the archive, there were actually 10 recorded by the original voice actors that were not included. What we did with these figures was, we went back…and were able to add all 10 phrases. So not only were they reproduction Talkers as they had been, but they had 2 phrases that had never been heard, not newly recorded phrases, but original, vintage ’60s recorded phrases that were—LOST.”

Talking Sailor GIjOE (Photo: Vectis)

Talking GIjOE Sailor (Photo: Vectis)

“We’re going to continue this series…they may hit late this year (2015), depending on production. We’re going to do a Lost Talker Action Sailor…and then we’ll round out this whole series by doing the Lost Talker Action Pilot; which will have 10 phrases rather than 8; 2 that have never been heard before.”

Talking GIjOE Pilot (Photo: Vectis)

Talking GIjOE Pilot (Photo: Vectis)

“We go in and add additional art to the insert to show what the new phrases are. It’s kind of a nice reproduction item with a little bit of a ‘plus’ to it. 

So, even if you already have these as vintage items in your collection, you’ll get something that you didn’t have before. And then that will round out our ‘Lost Talker’ series.”

On the Return of Mike Power, the Atomic Man, as the Club’s 12″ Exclusive for 2016:

So Far Away! Sorry about this grainy pic, but we were  seated pretty far back in the crowd during this presentation. Regardless, we hope you can make out the fact that Mike now has TWO atomic legs, and an all-new

(Mock-up photo: GIJCC)

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“He’s going to be a good lookin’ dude. We’re not reusing his old namby-pamby head. We’re doing a totally new sculpt. We didn’t like the unnamed, ‘other company’s’ male pseudo-fashion figure that Mike Power always seemed to look a little bit like (That would be Barbie’s Ken, ed.). And we’re actually going to put an LED into his eye, which will work with the dog-tag when you pull it. Please don’t point this at any aircraft. Federal authorities will come visit you. We showed a photo of a mock-up and a sketch of the all-new headsculpt we’re having done in the panel discussion. There’ll also be a uniform set called ‘Field Mission Alpha’ that you’ll be able to purchase separately.

A sketch of an all-new head sculpt for the GIjOE Collector's Club upcoming recreation of the Mike Power GIjOE action figure. (Photo: Jerry Gonzalas)

Here’s Looking at YOU, Mike Power #2— Savage revealed a sketch of an all-new headsculpt currently being created for the GIjOE Collector’s Club 2016 12-inch membership action figure—with working LED light-up eye. An optional uniform set will also be produced and sold separately. (Photo: Jerry Gonzales)

A new photo of the GIjCC's upcoming 12

GIjCC’s 2015 12″ membership figure, “Dr. Isotope” will be the first-ever, glow-in-the-dark GIjOE. Imagine Mike Power’s LED atomic eye shooting at Doc—in the dark! (Photo: GIjCC)

The optional uniform set for Doctor Isotope is practically a

The optional uniform set for Doctor Isotope is practically a “must-have” for fans. (Photo: GIJCC) Click to enlarge.

On the Upcoming and Unusual “Dr. Isotope,” the First EVER Glow-in-the-Dark GIjOE: 

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‘The 12″ membership figure for 2015 will be Doctor Isotope: The Nuclear Menace. He’ll be the first-ever 12″ GIjOE action figure that will glow-in-the-dark. He’s a new foe for the Adventure Team to fight and as always, you can purchase a unique uniform and accessory set for him separately.”

For over 18 years now, GIjOE fans and collectors have watched Savage and the GIJCC grow to fill a role of ever-increasing importance and leadership among both the 1:6 and 1:18 scale GIjOE collecting communities. Indeed, without his/their tireless efforts, many wonderful GIjOE figures (of both scales) that fans now take for granted would never have been produced in the first place. Take a look at your own collection. It’s likely you own at least one of Savage’s superb creations, perhaps more. And as the years have passed, their desirability and collectibility have only increased. That’s easy to understand. Here are just a few examples:

An AWESOME Legacy—When Brian Savage finally retires, he'll leave behind a trail of excellence and achievement. We looked around the office this morning and piled up what we could find of his work. Of course, he and his team of experts at the GIJCC have produced many more official GIjOE products, in both 1:6 and 1:18 scales. Imagine owning them all! (Photo: Mark Otnes)

An AWESOME Legacy—When Brian Savage finally retires, he’ll leave behind a mountain of GIjOE achievement. We looked around our office this morning and piled up what we could find of his work. This is only a fraction. Imagine owning everything! (Photo: Mark Otnes) Click to enlarge (and drool).

Indeed, as Hasbro continues to step farther away from the possibility of producing 12-inch GIjOEs EVER again, Savage has begun to be recognized for his new role: that of being the sole remaining producer of officially licensed 12″ GIjOE action figures. Sideshow and others may dip a toe into the GIjOE waters now and then, but nothing with the regularity of Savage and the GIJCC.

Local fan club divisions too, occasionally produce their own exclusive figures (predominantly the Atlanta and DFW divisions), but when it comes to manufacturing hundreds of authentic GIjOE action figures in factory-made coffin boxes, there’s really only one place collectors can still turn to: Brian Savage and the GIJCC. Here’s some more Q&A from Savage at JoeCon 2015:

JoeCon 2015 was held in Springfield, IL. Why? According to Savage, it was because for the first time, the community responded to their requests for facility and hotel availability. (Photo: Mark Otnes)

JoeCon 2015 was held this year in Springfield, IL. But why? According to Savage, there were a variety of reasons. For the FIRST time, Illinois’ capital city had responded to the GIjCC’s inquiries re: facility and hotel availability, thus helping its chances. And as the old lottery saying goes, “You have to be in it—to WIN it!” (Photo: Mark Otnes)

On How JoeCon Locations Around the U.S. Are Chosen:

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“When I started this 18 years ago, my original thought was I would find an East Coast, Center of the Country, and West Coast location. I would then alternate between them. But that reflected my naivety as an event planner, because I wasn’t experienced as an event planner.

What’s happened is, we’ve continued to grow…We’re not in that facility ‘footprint’ size anymore. There are a lot of facilities out there with 12,000 sq. ft. ballrooms. However, they do NOT have another 8,000 sq. ft. ballroom sitting next to it where we can do break-outs (i.e. panel discussions, film festivals, etc.) or dinners.

For JoeCon, we’re now at 25,000 square feet (gesturing to the dealer room upstairs). To do BotCon, I need 35,000. There are very few facilities out there that have that size space. And oftentimes, you can’t get into a place you’ve already been because they don’t have your dates. Costs, rates and availability are always changing.

I also try to move it around it the country because I always hear people say, ‘It was never near me before. But this year I could drive to it and had such a great time; I’m going to go WHEREVER you are next year!’ For all these reasons, choosing a location for JoeCon is often a lot more magic—than it is science.”

Sometimes the surprise

SURPRISE! Sometimes the free convention “extras” given out to attendees are GREAT and sometimes they’re not. This year, at JoeCon 2015, 12-inch fans received a STUNNING Adventure Team pilot’s helmet (its logo is painted on, not a cheap sticker) along with a matching yellow parachute box (including straps but no ‘chute). These FREE gifts were very much appreciated. Thanks, Brian! (Photo: Mark Otnes)

Many fans also received  FREE JoeCon 2015 jackets for their Fantastic Freefall figures. (Photo: Mark Otnes)

Many 12″ fans also received FREE JoeCon 2015 jackets for their Fantastic Freefall figures. (Photo: Mark Otnes)

On Working With Hasbro and the State of the GIjOE Brand in 2015:

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“The Joe people, because it (GIjOE) hasn’t been in the retail stores, they pretty much let us run amok (in picking sets, teams and themes) for a lot of it now…They do work with us. There’s nothing heavy-handed…They’ve been trying as a company, for the last 4 months, to integrate us better on both sides. The GIjOE brand just isn’t there, because they (Joes at retail) are in such an anemic state right now. And you know, you couldn’t ask for two better people to work with than Derryl (DePriest) and Mark (Weber).” (He goes on to explain that there is just not enough demand or resource for both sizes.)” 

The Man of Action accessory set, while uninspired, will offer fans the chance to dress their new membership figure, as well as house him in a nice repro box. Actually, the box is the most appealing part of this entire set. (Photo: GIJCC)

The GIjOE club’s reproduction Man of Action figure, box and accessory set were the closest Hasbro would get to an “official” 12″ commemorative of the brand’s 50th anniversary. (Photo: GIJCC)

“In my opinion, they blew a whole opportunity to artificially (because of the 50th Anniversary) recreate GIjOE and drag it (the 12″ GIjOE brand) up from the depths again. But the company decided not to emphasize the anniversary. If WE (the GIjOE Club) were supposed to head up the 50th anniversary celebration, then that’s kind’a sad (as there is no way they could do with the brand what Hasbro can).”
GIjOE Brand Manager Mark Weber (l) and Hasbro Global Brand Manager Derryl DePriest (c) took time at JoeCon 2015 to patiently reply to  questions from fans and the media. (Photo: Mark Otnes)

GIjOE Brand Manager Mark Weber (l) and Hasbro Global Brand Manager Derryl DePriest (c) repeatedly took time during JoeCon 2015 to patiently answer questions from fans and members of the media. (Photo: Mark Otnes)

“It’s all strange and wondrous (the last 18 years)… I don’t even remember the names of all of the people we’ve worked with there (at Hasbro). I’ve been working with them for 18 years. I’ve got more time on the brand than anybody that’s there at Hasbro, except maybe Derryl (DePriest)…There’s a lot more phone calls and stuff now that he and Mark are on the brand.

Above: The parachute drop at the 2009 JoeCon in Kansas City, MO, was one of the last truly big “media event” drops hosted by the GIjOE Collector’s Club. Sadly, since that time, the activity seems to have lost its focus, forcing the club to shelve future drops while reconsidering its purpose.

On the Evolution and Disappearance of the Parachute Drop at JoeCon 2015:

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“The parachute drop (has) become something totally different than what it was designed to do in the beginning. It was designed to #1: Stop 12-inch collectors from throwing parachute figures off the building at night. And #2: So that we could have an event for the media, to get on TV.

We used to sell the extra figures to cover the costs of the free ones we were throwing off the building. But now, the parachute jump has kind of devolved into this ‘extra collector thing I have to have.’ So we need to go back and rethink what we’re doing, because it’s not serving its original (media event) purpose anymore.”

On the Day-to-Day Difficulties of Dealing With Dissatisfied Club Members: 

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“What we find on the web is that people often go to non-related forums or contact Hasbro to ask a question or complain without ever contacting us. If you have a question or concern, you can email or call our office. We want to help you get the correct answer.”
In the

Just Joking (Sort Of)— In the post-Con Questionnaire that attendees fill out and return to the club’s information booth, we made sure to indicate our preference for super-articulated 12-inch club figures with KFG (YES!). And then we jokingly named Hasbro as our “favorite GIjOE enemy.” HA! (Photo: Mark Otnes)

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“I answer almost every email, and if not, we’ll put something out that has the information on it. That’s why we put out a newsletter and a website. Sometimes I get so many emails from the same people. I don’t mind answering one or two, but when you’re sending me one every three or four days, it becomes overwhelming. If I have 3,000 people in each club (GIjOEs and Transformers), sending this many emails we won’t do anything except answer emails.”

Finally, in a previous interview over on joecustoms.com (HERE), Savage cleared up the differences between Fun Publications, the Master Collector and the GIjOE Collector’s Club, saying:

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“Fun Publications, Inc. is our company. Master Collector is one of our websites and was the classified ad publication for trading toys. We ceased publication of the print version of MC a year ago. The G.I. Joe Collectors’ Club and the Transformers Collectors’ Clubs are officially licensed by Hasbro and are business units of our company. That means every figure or accessory we produce are officially in the cannon of G.I. Joe.”

After thanking Savage again for his years of hard work, the hallway O&A group slowly began to disperse; but before they did, Brian politely and thoughtfully thanked them in return, saying:

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 “I sure appreciate y’all coming, and taking the time to listen, and the feedback—and all that stuff!”

Savage has grown increasingly popular with fans of 1:6 GIjOEs, as they have begun to realize he is now the

Savage Faces the Fans— Brian has grown increasingly popular among GIjOE collectors, especially fans of 1:6 scale figures, as they have begun to realize that Savage’s business (Fun Publications, Inc.) provides the best chance for the creation and continuation of new, officially licensed (12-inch) GIjOE-brand action figures. Here, Savage answers an additional 30 minutes of questions from fans of 1:6 scale Joes during an unscheduled “Hallway Q&A” at JoeCon 2015. (Photo: Mark Otnes) Click to enlarge.

GIjOE Collector's Club logo

GIjOE Collector’s Club logo

Bottom Line: Savage and his GIjOE Collector’s Club have certainly earned their place at the top of the GIjOE collecting pantheon. There’s an undeniable “sense of historic occasion” to each of Savage’s JoeCons; and while they may not all be successes, when they do “hit,” they typically hit on all cylinders, providing 3 days of fun and opportunity for thousands of fortunate fans. After all, many collectors remain GIjOE brand purists, demanding only Hasbro-stamped butt cheeks and Hasbro-branded coffin boxes. For them, nothing else but official Hasbro-licensed GIjOE products will do. And for them, Brian Savage remains solidly in business. He and the GIJCC are probably the last, BEST hope for such products in the future. Remember: Only GIjOE—is GIjOE!

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