Is it time to jump up and down on a piano keyboard and celebrate? Maybe.
Bottom Line: We didn’t see this one coming— It appears that the (mostly) dormant FAO Schwarz brand has actually found a serious financial backer and plans are now underway for its imminent reintroduction in the form of 2 to 3 all-new brick-n-mortor stores. In this day and age of burgeoning online sales, the idea of actually building new toy stores is a much riskier financial undertaking. Therefore, we wish FAO and its new backers all the very best of luck. Watch the NTN video HERE for the most up-to-date information on this unexpected—yet encouraging—development.