Tag Archives: Falcon

Brazilian “Fans of Falcon” Keep Spirit of 1:6 Scale Action Figure Alive With Release of 3 New Posters

There's nothing like professional GIjOE or "Falcon" posters to properly decorate your home. Surely your wife will approve! (Photo: Marcelo Santana)

Fans and collectors of Estrela’s “Falcon” GIjOEs will LOVE these 3 new posters commemorating each unique phase of the figure’s storied history (military, adventure, and sci-fi). (Photo: Marcelo Santana)

Never Give Up. Never Surrender!

While that rousing slogan was first made popular in the 1999 sci-fi classic, Galaxy Quest, it lately seems to reflect the die-hard attitude of thousands of frustrated Falcon fans living in Brazil. Falcon, as you no doubt recall from our previous article (HERE), was GIjOE’s exotic South-American cousin during the 1970s and ’80s, and is now as equally as revered and collectible as Action Man is to fans in the UK and Geyperman is to fans in Spain.

Falcon fans, meanwhile, remain undeterred by repeated (failed) efforts to revive the most famous creation of Estrela Toys, and have begun taking matters into their own hands. In addition to reaching out to U.S.-based Cotswold Collectibles, a second group of Falcon fans has invested its own time (and money) into producing a new line of Falcon-inspired promotional posters. According to exclusive “insider intel” we received recently from Brazil’s Marcelo Santana:

Marcelo Santana of Brazil (Photo: Marcelo Santana)

Marcelo Santana of StudioBrasilis, creator of 3 new decorative Falcon posters. (Photo: Marcelo Santana)

“Dear Joe Report—Your blog is an important reference for collectors of GIjOEs, Action Man and many other action figures. I visit often and read all the news that you post. For this reason I write to you today. Surely you know that here in Brazil the GIjOEs (Adventure Team, etc.) were renamed “Falcon” and re-released in 1977 by the toy manufacturing ‘Estrela’ and sold until 1985, when the line was discontinued. Unfortunately, since that time, fans have had no luck convincing Estrela to reissue Falcon as it was back in ‘the old days.’

Recently, a group of independent graphics professionals and myself decided to release an all-new, special series of 3 posters for collectors of GIjOE/Action Man/Falcon. Each poster in the set focuses on a different phase and characteristic of the Falcon line (i.e. the initial military phase, then adventure, and finally, futuristic/sci-fi).

This closeup shows the wonderfully large size of the new Falcon posters. Out-STANDING! (Photo: Marcelo Santana)

According to Marcelo, this poster translates as “The real hero invites you to a new adventure.” (Photo: StudioBrasilis)

Our company, StudioBrasilis, is an independent project of a group of friends and creative pros who came together to develop ideas that focus on producing new products related to popular culture and our childhood. Cool and modern ideas. For the 3 Falcon posters, the creation was all mine, but based on research I conducted with Falcon collectors here in Brazil. They told me that, as happened in other countries where the GIjOE Adventure Team was produced, the Brazilian version had unique characteristics of its own which differed from the others (i.e. its packages, vehicles, clothing, accessories, etc.).

Therefore, our intention was to create something different that did not yet exist. We knew that a few years ago, a commemorative poster for Hasbro’s Adventure Team had already been released, but nothing like it had ever been made for Falcon. In fact, Falcon is one of the rarest versions of GIjOE in the world. Our 3 new posters fill that void (a little) by portraying specific moments in the history of Falcon.

This closeup show some of the "Future" Falcon figures that made the line so unique. (Photo: Marcelo Santana)

This closeup show some of the “Future” Falcon figures that made the line so unique. (Photo: StudioBrasilis)

Finally, we wanted the collector, when seeing the posters, to easily recognize the elements and characteristics present in each, so this was a job that required real research—and creativity. Collectors can frame the posters and decorate the walls of their living room, or hang them next to his (or her) collection of Falcons and GIjOEs.

Each poster measures 24 x 36 inches (60 x 90 cm), is professionally offset-printed in high-resolution on bright, glossy stock (frame not included), and will be available in a limited edition (ONLY 300 sets). We want everyone to also know that we are not affiliated with Estrela Toys or any other toy manufacturer. The 3 poster set is being sold on ebay HERE for $49,90 U.S. (with FREE shipping).” —Marcelo Santana, StudioBrasilis

Bottom Line: StudioBrasilis’ posters are a fine example of fans and entrepreneurs taking matters into their own hands while the brands actual creators (Hasbro and Estrela) continue to sit idly by on the sidelines. We’d like to thank Marcelo Santana and everyone else at StudioBrasilis for their fine work and wish them all the best in their Falcon-based endeavours. Hopefully, their poster sales will be successful enough to galvanize additional fan support for the proposed Cotswold/Estrela Falcon reissue effort we reported on earlier (HERE). While we wait for further updates on that project, if you’re still a “newbie” to the ways and wiles of Falcon, take a look at this classic Brazilian TV commercial we discovered recently over on YouTube. It just might whet your appetite!

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U.S. Company, Cotswold Collectibles, to Open Talks with Brazil’s Estrela Toys; in Hopes of Reviving 1970s Line of “Falcon” Action Figures

Greg Brown (above), formerly of EKLYPS, and now with Cotswold Collectibles, had some difficult dealings with Twinch Squad and its elusive owner, Jose Luis Ayuso. (Photo: DFW GijOE Club)

Greg Brown (above), formerly of EKLYPS, and now with Cotswold Collectibles, hopes to reach a deal with Brazil’s Estrela Toys for a future revival of the Falcon action figure line. (Photo: DFW GijOE Club)

cotslogoThat’s One Small Step For Cotswold…

In a proactive, forward-thinking move taken right from the playbook of late 1940s-era diplomacy, specifically the U.S. “Good Neighbor Policy,” American action figure manufacturer, Cotswold Collectibles, has extended a hand of cooperative business friendship towards Brazilian toy company, Estrela Toys, in what it clearly hopes will be the first step towards a mutually beneficial agreement between the two. Their ultimate goal? To help resurrect the imaginative Estrela toy line known as—Falcon.

As we discussed in a previous article (HERE), Falcon was Brazil’s creative offshoot of America’s “GIjOE,” UK’s “Action Man” and Spain’s “Geyperman.” But Falcon is not remembered so much for its similarities to those other lines as it is for the many differences it had from them. And, as it was offered only in Brazil, the line has not been widely collectible elsewhere.

Estrela_logo…One Giant Leap, For Falcon!

Good businesses move quickly. Only a day after our article on Falcon first appeared, Cotswold’s chief spokesman and Director of Marketing, Greg Brown, had already sent a timely, almost urgent, note to Falcon’s resident expert in Brazil, Ricardo Beluchi, hoping to secure his assistance in dealing with Estrela. Here’s Brown’s letter in its entirety:

“Hello Ricardo,

My name is Greg Brown and I am the Director of Marketing for Cotswold Collectibles. I understand that you are the “go to” person on Estrela’s Falcon figures. We would be interested in trying to help bring this brand back. Do you have any contacts within Estrela that we could e-mail to see if we could persuade them to make the products or if they have the tooling, sell it to us? We currently make our own 1:6 ‘vintage’ items (Elite Brigade) and work closely with the company that owns the Spanish Geyperman tools. We would love to bring back Falcon!

Thanks in advance,

Greg Brown
Director of Marketing & New Products
Cotswold Collectibles, Inc.”

ricardobeluchi

Brazilian Falcon expert, Ricardo Beluchi. (Photo: Ricardo Beluchi)

A clearly pleased Beluchi quickly notified Falcon fans over on Facebook and a slew of excited replies in support of the idea immediately followed. Here’s Beluchi’s hopeful note:

“Friends, The American (Joe Report) story about Falcon begins to bear fruit. I was approached by Greg Brown of Cotswold. They have an interest in reviving Falcon there and asked me to contact Estrela. If this works, it will help many collectors!”

Bottom Line: As the old adage states, “Mighty oaks from little acorns grow.” Let’s hope Cotswold’s “acorn” takes root. If it does, Falcon fans may indeed see their favorite toy return. (Here’s an idea: If it rises from the “ashes of incinerators past,” maybe they should rename it: “Phoenix!”)

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