SHOCKER! FAO Schwarz Toy Stores to Return Soon

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(Screenshot: NowThisNews)

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Is it time to jump up and down on a piano keyboard and celebrate? Maybe.

Bottom Line: We didn’t see this one coming— It appears that the (mostly) dormant FAO Schwarz brand has actually found a serious financial backer and plans are now underway for its imminent reintroduction in the form of 2 to 3 all-new brick-n-mortor stores. In this day and age of burgeoning online sales, the idea of actually building new toy stores is a much riskier financial undertaking. Therefore, we wish FAO and its new backers all the very best of luck. Watch the NTN video HERE for the most up-to-date information on this unexpected—yet encouraging—development.

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One thought on “SHOCKER! FAO Schwarz Toy Stores to Return Soon

  1. kneonknight says:

    I would be more than happy to see this happen. Add to this the understated return of KayBee in the form of holiday “pop up” stores, and we may have a small renaissance.

    Word to the vendors – don’t concentrate on a worn out franchise or video games. Give the people with purchasing power (parents and grandparents) something they can relate to.

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