Hobbico Pre-Auction Stunner—Cross-Town Competitor Horizon Hobby Declares It Will Purchase Major Assets of Struggling RC Co.

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Meet the New BMOC in RC—Horizon Hobby. (Photo: Cameron Suhadolnik)

If Successful, “Purchase Would Close on April 6”

In a quick follow-up to our previous post about the fall of Hobbico, one of its main RC industry competitors, cross-town rival, Horizon Hobby, has made a substantial offer that may pave the road to Hobbico’s final financial destination. According to Ben Zigterman of the News-Gazette:

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Ben Zigterman, reporter for the News-Gazette (Photo: Ben Zigterman)

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“CHAMPAIGN — Hobby-product distributor Hobbico has found a buyer for its remote-control business: cross-town competitor Horizon Hobby. Horizon Hobby has agreed to buy several units of Hobbico for a combined $18.8 million…‘We believe this transaction, if completed, will further strengthen Horizon’s position as the market-leader in the RC industry,’ Horizon Hobby President and CEO Joe Ambrose said in a statement. ‘Horizon and Hobbico have served many of the same retailers and customers for years. Upon completion of this transaction, Horizon will work to provide a smooth transition within the industry.’ If completed, Horizon will be buying Hobbico’s Great Planes and Tower Hobbies divisions, as well as brands including Axial and Arrma. Hobbico had been asking for at least $22 million for these companies. The purchase won’t include Estes, United Model, Revell US or Revell Germany.

Additionally, ‘Horizon will not be assuming any of Hobbico’s debts or other liabilities in this transaction,’ Ambrose said. Following the auction, where Horizon would be the stalking-horse bidder, the purchase would close April 6. With a stalking-horse bid, the potential purchasers essentially set the floor bid of the auction in exchange for certain protections. If Horizon isn’t the successful bidder, it will receive a break-up fee of 3% of its base bid, or $540,000.”

Bottom Line: Once all of the auctioneering and legal “smoke” has finally cleared, it appears certain that Horizon Hobby will emerge the only so-called “winner” in this calamitous scenario. Hobbico was asking for $22 million, but $18.8 million comes pretty close. After the sale closes on April 6th, Horizon assumes the mantle of BMOC (Big Man on Campus) among all remaining companies in the RC hobby’s industrial complex. A big shout-out of THANKS to Ben Zigterman for his excellent reportage on this story. And we’d also like to wish everyone at Hobbico and Horizon all the best and sincerely hope that Hobbico is the LAST major (toy-related) company “domino” to fall.

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