In what may be the clearest view yet of toy-making’s future, Hasbro has just launched its new “HasLab” crowdsourcing initiative. The goal of this particular collector-funded toy project will be to locate and sign up at least 5,000 fans who are willing to pony up $500 each for an exclusive, 4-foot long (compatible w/3.75″ figures) “Jabba’s Sail Barge” from Star Wars. A prototype shown at Toy Fair and all of the computer renderings online look absolutely GORGEOUS. If Star Wars toys are your thing, you should watch HasLab’s customer recruitment video shown below.
Bottom Line: If this approach to “high-end” toy production is successful for Hasbro, you can expect to see similar efforts forthcoming from other toy manufacturers in the future. Perhaps Hasbro would even consider creating something new, big and amazing for 12″ GIjOEs? How about an updated, more realistic version of a 1:6 scale USAF Crash Crew Truck? Joe fans can dream, too!