“Tough, Movable Action Figures” w/ “Battle-Incurred Facial Scars” are… “For Women Only?”
If you’re one of those odd animals out there that enjoy collecting GIjOE ephemera (go ahead, raise your hand), it’s likely your pulse races at news of the discovery of anything PRINTED that describes or depicts GIjOE action figures, vehicles or equipment. And the older and lesser known that ephemera is, the more desirable it must surely become, as well.
If you’re not aware, “Ephemera” refers to fragile collectible or historic items, typically made out of paper. At the time of their creation or publication, such items were not expected to be kept, stored, or survive, for very long periods. Rather, they were meant to be read, utilized (if possible) and then tossed in the trash—never to be seen again.
Examples of GIjOE ephemera then, includes such collectibles as product instruction sheets, brochures, posters, newsletters and old “Andy & George” comic book ads. But what must be among the rarest of them all, are news articles mentioning or featuring the toy line in adult and/or general audience (i.e. non-toy industry) publications. One such “find” of publication ephemera is an unusual discovery made yesterday by The Joe Report’s very own research staff; a half-page, “for Women only(?)” article, that originally appeared in the July 1964 issue of LOOK magazine.
How the LOOK Article Was Discovered
We were holed up in our musty research library last week (i.e. my comfy living room chair watching TV), as our faithful research staff (me, myself and I) was flipping through piles of old magazines we’d recently unearthed (er…I’d purchased at a local garage sale) when suddenly we (I) came across an unassuming, half-page article in an old, yellowing copy of the July 1964 issue of LOOK magazine.
Bottom Line: Such a GIjOE ephemera finding would normally not be that unusual, but after rechecking the date of the article’s publication, we realized that this piece could actually be one of the EARLIEST known mentions of GIjOE ever made, especially out in the wider, “popular press.” Remember, GIjOE was introduced at Toy Fair in NYC Feb. 9, 1964—just 5 months earlier!
BONUS: Here’s the entire article as it appeared in LOOK. What a “time tunnel” trip. Enjoy!