Action Man Fans Working to Ensure Palitoy’s UK Version of 1:6 Scale G.I. Joes Are Never Forgotten

Much Like its American Counterpart G.I. Joe, the wide variety of original Action Man (AM) products was literally breathtaking. Children of the 1960s and ’70s can still remember finding this sort of display inside local toy and department stores. As adults, those same fans are now working to ensure Palitoy’s beloved UK/Europe toy line will never be forgotten. (Photo: Palitoy) Click to enlarge.

Action Man fan and collector, Robert Wisdom, poses alongside "his better half" for a pic taken at a recent 1940s weekend in Sheringham, Norfolk. The event is held every September in the UK, and according to Robert, "is a great chance to get out my 1940s Battle of Britain dress uniform and soak up the atmosphere, ride steam trains and marvel at Spitfires flying overhead. Hundreds of US vehicles line the streets too, so it's worth a trip over the pond!" Sounds like a FANTASTIC time! (Photo: Robert Wisdom)

Action Man fan, collector and advocate, Robert Wisdom, poses alongside “his better half” for a pic taken at a recent 1940s weekend in Sheringham, Norfolk. The event is held every September in the UK, and according to Wisdom, “is a great chance to get out my 1940s Battle of Britain dress uniform and soak up the atmosphere, ride steam trains and marvel at Spitfires flying overhead. Hundreds of US vehicles line the streets too, so it’s worth a trip over the pond!” Sounds like a FANTASTIC time! (Photo: Robert Wisdom)

All-New Websites, Videos, DVDs, and Limited-Edition Books Are Being Created to Commemorate the Upcoming 50th Anniversary of Palitoy’s 12-inch Action Figure

When someone REALLY loves someone—or someTHING—he or she often chooses to share their positive, heartwarming feelings through some sort of physical manifestation or demonstration.

For example, heroes and other historic figures regularly have statues or other memorials erected in their honor. Famous personalities of all sorts and stripes, because of their past and/or present notoriety, have books and videos created about their lives and careers. Even beloved family members receive similar treatments when relatives commission cemetery markers, portrait paintings, or family photo albums or DVDs in their memory.
So why not—Action Man?

That’s right. Inanimate persons, places and things can also be revered and remembered by their ardent fans and followers. You only have to visit a local shopping mall to gaze upon a multitude of books, videos, calendars and other commemorative objects devoted to such diverse (non-living) subjects as Texas BBQ, the Eiffel Tower, Muscle Cars, Superheroes, Hobbies, Hollywood Films, etc. If making people recall something fondly is the main criteria for such commemoration, then certainly the upcoming 50th anniversary of Palitoy’s Action Man (AM) is worthy of WORLDWIDE acclaim.

Unofficial Action Man HQ (Logo: Robert Wisdom)

Fun for Fans—The “Unofficial Action Man HQ” website, created by professional graphic artist, Robert Wisdom, has become a popular hub of activity for AM collectors worldwide. (Logo: Robert Wisdom)

Action Man Commemorations Being Ably Guided With Aid of Graphics Professionals

As much as we enjoy “amateur” fan tributes created in honor of GIjOE and Action Man, it’s always such a pleasure whenever top-drawer graphic artists, illustrators and professional designers come along and offer up their considerable talents to support the cause of commemorating our favorite 12-inch action heroes. One such talented and artistic fan is Robert Wisdom of the UK. Robert’s new “Unofficial Action Man HQ” website (HERE) has become one of the hobby’s leading AM forums and his creation of professional-quality AM photography and videos, is also doing a great deal to advance the 1:6 scale collecting hobby as well (see sample video clip above).

Indeed, after the backhanded AM “tribute” proffered by James May on his James May’s Toy Stories program (HERE), Wisdom’s more positive contributions to Action Man feel like a breath of fresh air. And while other AM collectors are openly expressing a desire, nay a HUNGER, for better treatment of their favorite toy, it’s wonderful to discover fans such as Wisdom who are willing and (professionally) able to assist them in that regard. When its 50th anniversary arrives in 2016, it appears Action Man will finally receive the level of respect and commemoration he deserves.

It's all about RESPECT— One of the recent AM "photo bombs" by Robert Wisdom shows how powerful a teaching tool and the veteran 12-inch action line

Changing of the Guards— This stunning 1:1-1:6 scale “photo bomb,” created by professional graphics wiz, Robert Wisdom, reveals the amazing realism of Action Man whilst posed alongside a REAL member of the Queen’s Life Guards. Out-STANDING work, Robert! (Photo: Robert Wisdom)

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While there are scores of Action Man collectors around the world, for the sake of time and space, we’re focusing today on the intriguing efforts of England’s Robert Wisdom. Wisdom is a die-hard AM collector and has devoted a great deal of his own personal and professional time towards the toy’s promotion and commemoration. In the following exclusive interview with The Joe Report, he explains his connection to Action Man and how he plans to honor the toy line in the future:

Robert Wisdom, Action Man fan and collector (Photo: Robert Wisdom)

Robert Wisdom, Action Man fan and collector (Photo: Robert Wisdom)

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“I received my first Action Man (a Talking Commander, blond) for Christmas, 1971. I would have been around six. He was an instant hit. He knew exactly what I was thinking and played hard at whatever I suggested without a second thought. A true buddy. As kids, we used our imaginations. It’s sad to say that today’s kids, for the most part, have it all worked out and done for them. They don’t create. They just play with what’s already created, and then in a year later (or less!) it becomes another unloved thing in a charity box.

I know Action Man, in my childhood, lasted for YEARS. He was very much an extension of me. He did the things I dreamt of doing and that which I dared not do. At some point, Mum would have noticed I didn’t play with Action Man so much, a bit like the scene in Toy Story where Andy starts to overlook Woody. And so, sadly, my childhood collection is elsewhere—possibly the plastic graveyard in the sky.

But it wasn’t too long after Art College and embarking on a fledgling career as designer, that I rediscovered Action Man. I was now in my 20’s and had the good fortune to accompany a dear father-in-law to a Toy Fair in a community hall to look for the Matchbox Models of Yesteryear that he collected. Whilst there, I saw a flock-haired tank commander nestled between some other bits and couldn’t leave without ‘rescuing’ him from his plight.

It all came flooding back… I slowly became hooked again, and eventually set about reading up on AM and running the Unofficial Action Man HQ (UAMHQ) website, just to share what I had learned. I was disappointed there was almost a total lack of info on the web! I approached a well-respected AM expert to assist / partner the build of a new website, but he was pretty uninterested (which surprised me). Today, the site needs another overhaul, now that we are all broadband enabled.”

“I currently run a design agency in the UK (HERE) and the next big project I’m trying to organise is a 300-page, 13″ limited-edition square book (with a slip case) for Action Man collectors by Action Man collectors. ‘MISSION 50’ will be one of a kind—the likes of which have not been seen before on this subject.

It will be an AM book to end all AM books, with high-res actual size photography, minute detail and footnotes on changes to production, rarity and suchlike from 1966 thru 1984. A lot still needs to be considered, we need to approach all the copyright holders and the powers that lurk beneath. I cannot do it on my own, I need to have a team of enthusiasts on board, but initial response has been excellent and I am considering crowd-funding when the proposition is worked out in detail.”

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An AM Book to End All AM Books— Robert Wisdom’s “Mission 50” hardcover book is expected to weigh-in at 300 full-color pages that fit neatly within its own protective slip-case. (Photo: Robert Wisdom)

“In addition to the UAMHQ website and its forum, a Facebook Page (HERE) has also been created. That Facebook page is expected to become key to helping me ascertain how popular the MISSION 50 concept is and for spreading the word around about its production. I would like to ask any AM enthusiasts out there to PLEASE take the time to ‘like’ that page.

And as to the future, I suppose, as a mark of respect, we should all continue to seek out, repair, and restore (to original condition) those little fellas that set us FREE to explore and enjoy a healthy childhood—before computers came along to ‘fake it’ all for us. Action Man will surely outlast all of us mortals, and it was a pleasure that we (of a certain age) were there at his birth.” —Robert Wisdom

The modern-day Action Man logo is superb and would look GREAT on some all-new 50th Anniversary products! (Graphic: Wikipedia)

The POWER of Great Graphics— The modern-day Action Man logo is superb and would look GREAT on some all-new 50th Anniversary (or later) products. Is it time for another relaunch? (Graphic: Wikipedia)

The Story of Action Man has been faithfully recounted on a superb 2013 DVD by Australia's Tony Roberts. (Photo: ebay)

The Story of Action Man has been faithfully recounted on a superb 2013 DVD by Australia’s Tony Roberts. (Photo: ebay)

Bottom Line: The story of Action Man closely parallels that of our own beloved GIjOE, trailing its development by only a couple of years. Much of AM’s equipment is similar, and much is identical. But without a doubt, Palitoy’s Action Man was responsible for the creation of a multitude of unique 1:6 scale product innovations (of which we are continually jealous!). Our sincerest thanks and best wishes go out to Robert Wisdom for all of his generous assistance with this article, and to the Action Man fans around the world, we’d like to wish you all a “Happy 50th Anniversary” in 2016. While we eagerly await that exciting date (and hopefully the release of Wisdom’s Mission 50), may we suggest that you pick up a DVD of 2013’s The Story of Action Man (HERE) produced by renowned AM fan, Tony Roberts, of Australia (view teaser below). It’s equally informative and entertaining. Go, Action Man!

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4 thoughts on “Action Man Fans Working to Ensure Palitoy’s UK Version of 1:6 Scale G.I. Joes Are Never Forgotten

  1. Daniel Smart says:

    Fantastic Article and i wish you every success with the book, Rob. 🙂 Great to know more about you as well. I can’t wait to see what’s in store for us all next year in Action Man’s 50th Year! 🙂

    PS. Another SUPERB Article Mark. 🙂

  2. Thanks, Daniel. Best of luck for a great 2016 AM celebration!

  3. Brad Byers says:

    I’ll be buying the book for sure!! 2016 looks like a fun year!!

  4. northernindependent says:

    Of course the British license gets a better 50th Anniversary release than GI Joe. Thanks a lot, Hasbro.

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