Bottom Line: Despite Hasbro “deep-sixing” our favorite 1:6 scale action hero, GIjOE is clearly, a long way from being retired as an American icon. In a second TV commercial in as many months, Adventurer Joe and his hot date, Jem, are featured together (again) in a new 30-second TV spot for Honda automobiles. This time, Joe is clearly the star, singing, dancing and kung-fuing his way into Jem’s heart. Our only beef? The animators took the quick-n-easy way out when animating his mouth in this spot, utilizing what looks like a simple, cut-out paper mouth stuck onto Joe’s face. The result is cheap and “fake” looking. Otherwise, this spot is terrific fun to watch. Enjoy!