Bottom Line: This new commercial for Honda absolutely ROCKS! It features a fully stop-motion animated Jem doll and an Adventure Team Commander GIjOE (complete with vintage boots, grappling hook and correct AT dog tag and chest emblems). Absolutely out-STANDING! The only unbelievable part is that the ditsy, airheaded Jem turns Joe down. Apparently Barbie’s got more brains. After you watch the spot, here are some “freeze frames” to study as well. Enjoy!
The Commander’s at a loss to understand Jem’s refusal of his offer to dance. Oh well, her loss! Also note that at this point, the animators have outfitted Joe with a traditional left hand. They switch his hand styles throughout the spot to more accurately reflect his gestures. (Photo: Honda)
Step on it, Joe! In this extreme closeup, the Commander rappels up the climbing rope as his vintage boot stomps down hard on the radio dial, turning on seductive dance music. (Photo: Honda)
It’s Kung-Fu Grip Time! In this closeup, you can see that Joe’s hands are now both definitely KFGs, as he quickly hoists up the mirrored dance ball for Jem. (Photo: Honda)
Whatever! After Jem’s refusal, Joe turns and walks out of frame. Note that at this point, his left hand has returned to a classic hand while the right appears to have been animated FLAT. Minor details yes, but eagle-eyed Joeheads are always on the lookout for anything unusual. (Photo: Honda)