Better Late Than Never.
In a brief follow-up to our previous article of October 4th regarding the disappearance of all scales, iterations and product extensions of GIjOE brand toys from Hasbro’s official online Hasbro Toy Shop (HTS) website, we felt it was only proper to pass on the company’s official response to a query we’d sent them (concerning this topic) last week. The company’s email comes to us this morning from a Hasbro rep named Elizabeth (strangely, no last name was given), who replied to our question with an answer that can only be described as uninspired and disappointing. She said:
“Thank you for your email in regards to GIjOE products for sale on our Hasbro Toy Shop website, I am happy to help you. Hasbro does not sell the GIjOE line on our website, the product line is exclusive to Toys R Us only. You may want to check their website and your local Toys R Us stores for the products. Thank you for your understanding. Have a great day!”
Bottom Line: In today’s world of automated email reply systems, its unclear if “Elizabeth” is a real person or simply a computer-generated (form-letter) email reply system called upon to respond to what must surely be one of their most frequently asked questions (FAQs). Regardless, we’d like to thank Elizabeth (or Hasbro’s version of the Hal 9000) for finally sending us a reply email, for wishing us a nice day and for thanking us for our “understanding” regarding GIjOE’s fading away into Toys ‘R Us’ uncertain sunset. All of that and a quarter will get us a bubble-gum ball from the corner drugstore. We hope Joe fans around the world will continue to support, customize, collect and REMEMBER “America’s Moveable Fighting Man,” regardless—and IN SPITE OF—Hasbro’s current and obvious lack of passion for the line. Joe MUST live on in the hearts and minds of us all. Go, JOE!