G.I. Joe Collectors Club Announces First Official “50th Anniversary” Commemorative Products

"Move along, folks. There's nothing new to see here." Other than the transfer on his shirt, there's nothing new being offered in this latest figure from the club. Any fan could cobble this Joe together in a few minutes, and be just as happy with the results. Sadly, Hasbro is offering no alternatives, and for now, this is all collectors can look forward to for GIjOE's 50th Anniversary. (Photo: GIJCC)

“Move along, folks. There’s nothing new to see here.” Other than the transfer on his shirt, there’s nothing new being offered in this latest figure from the club. Any fan could cobble this Joe together in a few minutes, and be just as happy with the results. Sadly, Hasbro is offering no alternatives, and for now, this is all collectors can look forward to for GIjOE’s 50th Anniversary. (Photo: GIJCC)

“My main complaint is that I waited 50 years and all I got was this lousy t-shirt. (And I DO mean lousy).” —Sean (SpaceCrawler)

Countless Profit-Making Opportunities Continue to be Ignored by Hasbro

After 50 years, you’d think Hasbro would’ve had enough time to create a killer line-up of “50th Anniversary” collectible action figures for GIjOE fans—and in BOTH scales. Something like all-new, super-articulated figures with golden dogtags, all-gold versions of classic vehicles (a gold space capsule, anyone?), all packaged in special-edition “gold top” boxes. You know Mattel could (and WOULD) do it with Barbie.

No retooling is required. It’s a simple change of plastic colors, add some gold fleck to the vat, use the same molds, and press out the same products to collectors again as “limited-edition 50th anniversary collectibles.” Keep the numbers low. Sell them out. Make millions of dollars. It’s not brain surgery. Such profit-making possibilities go on and on, and without a doubt, Joe-starved collectors around the world would scramble to “Collect ’em All!”

But no. With 2014 only a month and a half away, there has been ZERO news out of the “Big H” about any sort of plans for 50th Anniversary GIjOE products. In fact, based on recent showings at Toy Fairs, little of consequence is expected to be produced for Joe fans next year, and 1:6 GIjOE fans in particular continue to grind their teeth in bitter disappointment. So, what to do? Let’s ask the club!

The Man of Action accessory set, while uninspired, will offer fans the chance to dress their new membership figure, as well as house him in a nice repro box. Actually, the box is the most appealing part of this entire set. (Photo: GIJCC)

The Man of Action accessory set, while uninspired, offers fans the opportunity to dress their new membership figure and hang a “gold” dogtag around its neck, as well as house it in a new repro box. (Photo: GIJCC)

Throwing Collectors a Bone

The first “official” 50th Anniversary GIjOE products won’t be coming from Hasbro, Sideshow or Hot Toys. In fact, they won’t be coming from a toy company at all. The only 50th products currently in production will be offered by an organization that has official licensing rights from the Big H, and therefore, is legally able to create GIjOEs during the product’s continued absence from toy store shelves. The group we’re talking about, of course, is the GIjOE Collector’s Club, a sort of “last resort” for fans in what appears to be an ever dwindling Joe-world. According to the club’s recent official news release:

The MAN OF ACTION is one of the GIjOE Collector’s Club free Membership Incentive Figures for 2014.This free figure will be sent to any GIjOE Club member that chooses the 12-inch figure option and whose membership is active by March 16th, 2014.There will also be an add-on accessory set with a box and uniform available for purchase so you can complete this great 50th anniversary figure.”

Collectors of  the 3.75" RAH line

Collectors of the 3.75″ RAH line have “Cross Country” to look forward to next year. Fans of 1:6 scale are already eying his wrench jealously. (Photo: GIJCC)

While we’re discussing the club’s upcoming membership incentive figures, we’d be remiss not to mention its incentive for collectors of the 3.75″ Joes. According to the club:

CROSS-COUNTRY is the GIjOE Collector’s Club free Membership Incentive Figure for 2014. This free figure will be sent to any GIjOE Club member that chooses the 3 3/4-inch figure option and whose membership is active by March 16th, 2014.This club exclusive CROSS-COUNTRY action figure features a new head sculpt, new vest with holster, figure stand, classic file card and accessories, including: assault rifle, pistol, and new vehicle wrench. Members can expect to receive this bagged figure with all his accessories in late spring/early summer of 2014.”

Bottom Line: Despite everything the club does right, it still tends to get some fairly obvious things wrong. As any fan of 1:6 scale Joes can tell you, 2014 will NOT be the 50th anniversary of the “Man of Action” (MOA), or of “The Adventure Team.” They weren’t even introduced until 1970! A real 50th figure should be based upon one of the first four military figures sold in 1964, possibly upgraded with a super-articulated body and interchangeable hands, and packaged in some kind of gold-trimmed box. Make sure the graphics reflect the 1960s, not the 2000s, and include a fancy certificate of authenticity. You’d sell out of them GUARANTEED. <sigh> Oh well, at least the club has “thrown us a bone” with this half-hearted MOA. Hasbro, by contrast—still offers nothing.

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13 thoughts on “G.I. Joe Collectors Club Announces First Official “50th Anniversary” Commemorative Products

  1. ManilaJoe says:

    I’ll take that 1/6th scale wrench!

  2. jason morrison says:

    Very poor for GIjOE’s 50 years of service, but count yourselves lucky as there will probably be NOTHING for action man.

  3. T rent says:

    The club could have finished the lost talkers, and sold all four with a special discount or option to buy a limited-edition fifth lost talker Astronaut. Don’t tell me that wouldn’t generate media buzz, especially with the holidays coming. One can dream.

  4. Bob Vojtko says:

    You could almost hear them at the Club’s office…”Hey, did you guys know it’s GI Joe’s 50th Anniversary in 2014?” “Oh, that’s right! What are we gonna do?” “How about sticking this ugly 50th Anniversary logo on a Man of Action’s T-shirt?” “Man of Action? It’s not HIS 50th Anniversary.” “I know, but these 1:6 scale collectors will be grateful just to get ‘something’.”
    …and here we are.

  5. kneonknight says:

    Remember the 35th Anniversary “Then and Now” set? I love that set, the reproduction Timeless/Masterpiece Edition Joe on one side and his Modern “Flattop” counterpart on the other. Great set.

    Call me cynical, but here’s what I think the club should have offered-that same set, with the vintage style Joe in his usual spot for “Then”, and on the other side, just an empty space representing “Now”.

    Sorry I was late to the party, but life had me in a headlock for a bit.

  6. Anonymous says:

    Barbie had its 50th anniversary 5 years ago. Don’t recall any special marketing/packaging from Mattel except for a special logo.

    • Barbie 50th anniversary releases included the 1959 original Barbie Fashion Doll repro, the Barbie and Ken 1959 wedding set, the Then & Now Barbie, the 50th Anniversary Collector’s Edition Barbie and more. Mattel did a lot more to commemorate the 50th anniversary of Barbie than Hasbro has done for the 50th anniversary of GI Joe. You probably don’t recall because you likely weren’t paying much attention to Barbie products.

  7. Mike Nash says:

    Like many people, I am disapointed in both Hasbro and the club.

    Hasbro has completely let us down.

    The club is mostly only making things for people who attend the convention, or are willing to spend $400 dollars to get.

    The single 50th offering available to all club members is the 50th Man of action. It’s very disapointing. It feels like the 50th stuff was tacked on as an after thought.

    I wanted something that SHOUTED “50th anniversary” The membership figure only whispers it.

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