“Old Detroit has a Cancer.
The Cancer—is CRIME.”
With everything that’s been going on at Hot Toys (HT) lately, we’re almost tempted to change the masthead of The Joe Report to read “The Hot Toys Report.” Because as Hasbro continues its years-long KREO-induced slumber party, HT continues to surge ahead, showing the “Big H” what a nimble, adaptable and talented toy company can—and should—be doing in 2013.
With each new hit movie, TV-show, or graphic novel, the emerging Hong Kong toy giant, Hot Toys, swoops down and snatches up the rights to the new properties, and quickly turns their main characters, vehicles, machines and related props into highly desirable 1:6 scale collectible toys that blow the minds (and wallets) of fans worldwide. We love the stuff they make. We want the stuff they make. It’s Toy-Making 101. Pretty common-sense business practice, actually.
Meanwhile, Hasbro sits by meekly, watching as the cobwebs continue to grow around its barely utilized (and fading fast) flagship brand, GIjOE. Despite the popularity of Hasbro’s Star Wars, Transformers and little RAH 3.75″ GIjOEs, it’s obvious the Pawtucket company has ceded an entire market of 1:6 scale toys to its rivals, while losing ever-growing market-share in the process.
“Come with me, or there will be…TROUBLE.”
But let’s put “toy politics” aside for now. Today, we’d like to discuss Hot Toys’ suite of three new Robocop 1:6 scale (adult-collectible) toys. The new products are based on the ground-breaking film directed by Paul Verhoeven (its sequels were instantly forgettable), and are perfect miniature replicas of its main character and related props. We say “suite,” because HT wisely chose to expand the popular Detroit cyborg’s line and provide collectors with not just an excellent Robocop action figure, but also his intricate “docking-station” recharging chair, and a powerful foe, the mindless, heavily armed, experimental droid, ED-209. Each product is literally a diorama builder’s dream, fully and completely realized and detailed, with a multitude of accessories and gear.
“Excuse me, I have to go. Somewhere there is a crime happening.”
The original Robocop was an exquisitely crafted motion picture; a cautionary sci-fi fantasy of law enforcement in the crumbling (not-too-distant future) city of Detroit. These new offerings by Hot Toys do that legendary film justice (how very appropriate) and far surpass anything previously created for fans of the film and 1:6 scale. The only problem? They’re like candy. You get Robocop, you’ll want his chair…and then you’ll want ED-209 to fight against. We can hear your wallet weeping already.
Bottom Line: You know what to do. Take out your credit card. Yell, “I’ll buy THAT for a dollar!” And then actually pay many, MANY hundreds more. After all, it’s just money. But hurry! As ED-209 warns, “You Now Have 15 Seconds to Comply!”