Finally! We can stop holding our collective breath now, toy fans. For those of you who were still unsure, a new study entitled, Research and Development Trend of China Toy Industry, 2013, just released by market analysis firm, Research and Markets Ltd (RML) confirms (to the surprise of absolutely no one) that China is “the world’s leading manufacturer and exporter of toys.” All together now…“Well, DUH!“
Perhaps a better title would have been, “Toys: They’re Made in China, Dude.” That would’ve saved RML both words and time spent on researching a topic that has such patently obvious and foregone conclusions. Seriously, who will need (or want) to read this study? What new knowledge is being offered that hasn’t already been well-known (for decades) by anyone born with innate powers of common-sense observation? Even RML’s press release for the study offers little new incentive or insight. According to Amy Cole, Senior Manager at RML:
“Taking the advantage of their raw materials and labor cost, China has become the world’s largest manufacturer and exporter of toys. In 2012, the export of China’s toys slowed slightly, the export amount reaching 11.45 billion USD, up 5.8% compared with 2011. The export market of China’s toys shows the characteristics of focusing on OEM (original equipment manufacturer), low proportion of high creative products, excessive concentration of export markets and the added profit…”
Bottom Line: Yawn… Were you able to follow that? If it sounds like a few factoids sprinkled randomly amid a lot of pointless, blither-blather double-speak, you’re right. It is. And that’s an EDITED version! We lopped off three whole paragraphs just to start, and there are still about 75 unnecessary words left in there that we could cut out as well. But then their press release would’ve had very little to say, and that’s—actually no difference at all, really. In our opinion, this topic has now been “studied” to death!