Round 2 Rep Drops Bomb on Fans
If you’re a fan and collector of the new 12-inch Captain Action line of toys, comics and other merchandise (and aren’t we all?), then you’ll want to know the following intel about Cap’s upcoming “Wave 3” sets and figures. Let’s get right to it with a “hot of the presses” update from Round 2 and CA head honcho, Ed Catto…
“We wanted to let you know we will NOT be selling Captain Action’s Wave 3 line at mass retailers. Rather, we’ll be selling the wave via online retailers, comic shops and hobby shops. For Wave 3, Toys ‘R Us has told us they want to ‘take a pass.’ However, we ARE planning to sell them Wave 4, with the Batman and Superman outfits. So, to paraphrase Arnold—We’ll be back.”
Smoke Clears, Writer Recovers
Phew! (crawling out of bomb crater, wiping forehead) That was close. Oooh…so dizzy… Give me a minute to restart my heart with the office defibrillator.
CLEAR!…ZZZZAP! Once more…
Okay, I’m back. For a minute there Ed, it sounded like you were setting us up for the dreaded, “We’re going out of business” speech. But thankfully, it was only… Anyway… Sorry for the interruption. Please continue, Mr. Catto…
“We want to play it straight. We’re disappointed, but it’s not the end of the world by any means. As you know, Toys ‘R Us has always had a lot of troubles with our brand. They didn’t merchandise it consistently across all stores; the figures were often not placed with the costume sets; the Marvel sets weren’t with the Marvel toys, and their dot.com division could never list it correctly, nor get it up on their site in a timely fashion. Toys ‘R Us is struggling as a company and has a LOT of internal issues to work out.”
What Captain Action Fans Should Know
Until the release of the Batman and Superman CA sets, Catto advises collectors to remember:
“If you shop only at Toys R Us, make plans to pre-order the Wave 3 items at your local comic shop or from one of our many online retailers. Comic shops will be placing their orders soon, so now is the time to tell them that you want to reserve your Wave 3 purchases.”
Okay! No problem, Ed. We can do that. We’re sitting at our computers right now anyway, so it’s a lot easier to simply click on a few “add to cart” buttons than it is to drive all the way across town to an old, decrepid toy store. But please remind us again what to expect in Cap’s upcoming “Wave 3.” And will this reshuffling of your retailers make its availability scarcer, or…?
“We will be producing LESS quantities of Iron Man, Wolverine, and the Codename: Action CA figure, so this wave will probably be our most collectible yet. Without the Toys ‘R Us basic quantities, quite frankly, we’ve had to dial back the production run. This should help the collectors-market down the road. Also, we think that many folks will want to get the Iron Man and Wolverine sets to complete their Hawkeye Build-a-Figure/Assemble-an-Avenger parts, so demand might be stronger than anticipated.”
Bottom Line: We’re not surprised to hear that Toys ‘R Us is struggling, or that Round 2 is being forced to revise its Captain Action marketing strategy as a result. And Mr. Catto’s correct about the potential demand for Wave 3 sets being stronger than any before. We recommend you heed his advice and jump on the “pre-order” button over at webstores such as the BigBadToyStore. As of today, they had a great combo-offer ($35.99) for the Wolverine and Iron Man sets (found HERE). Thanks for all the updates and intel, Ed. Our continued best wishes. Let Justice be Done!