In a proactive, forward-thinking move taken right from the playbook of late 1940s-era diplomacy, specifically the U.S. “Good Neighbor Policy,” American action figure manufacturer, Cotswold Collectibles, has extended a hand of cooperative business friendship towards Brazilian toy company, Estrela Toys, in what it clearly hopes will be the first step towards a mutually beneficial agreement between the two. Their ultimate goal? To help resurrect the imaginative Estrela toy line known as—Falcon.
As we discussed in a previous article (HERE), Falcon was Brazil’s creative offshoot of America’s “GIjOE,” UK’s “Action Man” and Spain’s “Geyperman.” But Falcon is not remembered so much for its similarities to those other lines as it is for the many differences it had from them. And, as it was offered only in Brazil, the line has not been widely collectible elsewhere.
Good businesses move quickly. Only a day after our article on Falcon first appeared, Cotswold’s chief spokesman and Director of Marketing, Greg Brown, had already sent a timely, almost urgent, note to Falcon’s resident expert in Brazil, Ricardo Beluchi, hoping to secure his assistance in dealing with Estrela. Here’s Brown’s letter in its entirety:
My name is Greg Brown and I am the Director of Marketing for Cotswold Collectibles. I understand that you are the “go to” person on Estrela’s Falcon figures. We would be interested in trying to help bring this brand back. Do you have any contacts within Estrela that we could e-mail to see if we could persuade them to make the products or if they have the tooling, sell it to us? We currently make our own 1:6 ‘vintage’ items (Elite Brigade) and work closely with the company that owns the Spanish Geyperman tools. We would love to bring back Falcon!
Thanks in advance,
Director of Marketing & New Products
Cotswold Collectibles, Inc.”
A clearly pleased Beluchi quickly notified Falcon fans over on Facebook and a slew of excited replies in support of the idea immediately followed. Here’s Beluchi’s hopeful note:
“Friends, The American (Joe Report) story about Falcon begins to bear fruit. I was approached by Greg Brown of Cotswold. They have an interest in reviving Falcon there and asked me to contact Estrela. If this works, it will help many collectors!”
Bottom Line: As the old adage states, “Mighty oaks from little acorns grow.” Let’s hope Cotswold’s “acorn” takes root. If it does, Falcon fans may indeed see their favorite toy return. (Here’s an idea: If it rises from the “ashes of incinerators past,” maybe they should rename it: “Phoenix!”)