Recent interview with Hasbro Exec casts dim light on prospects for 12-inch GIjOEs in 2014
In this short video, famed toy blogger PixelDan conducts an energetic interview with renowned GIjOE expert and Hasbro executive, Derryl DePriest. Unfortunately, what the two DON’T discuss looms much larger than what they do. The two met recently at the Comic Con in San Diego (DePriest’s 36th!), and during their discussion, DePriest repeatedly states that Hasbro is now solely focused on its line of “Retaliation” movie tie-in figures and the (preschooler) line of KRE-O toys. Only towards the end of the interview does DePriest (reluctantly) reveal that yes, there will be “some surprises” in store for GIjOE in 2014.
Bottom Line: This video is sadly intriguing for what it DOESN’T reveal. Neither PixelDan nor DePriest ever mention the original 12-inch GIjOE. It’s as if our beloved 1:6 hero has vanished from the Earth—again. C’mon, fellas, what, if ANY, are Hasbro’s plans for Joe’s upcoming 50th anniversary? Or the toy’s future production in 1:6 scale? Who would have thought that after 50 years and BILLIONS of dollars in sales, America’s Movable Fighting Man would’ve morphed and devolved into a toddler’s Lego clone, and that its creators would be unable (or unwilling) to create (or promote) new 12-inch Joes that aren’t connected to a pair of so-so motion pictures?