As Hasbro Fades, Sideshow Collectibles & Hot Toys Take Over as Top Producers of 1:6 Scale

1:6 scale WW2 version of Captain America (Photo: AFI)

As Hasbro continues its slow fade into 1:6 scale irrelevance, other companies are rising to fill the void. Sideshow Collectibles and Hot Toys have emerged as the industry’s leaders in top-quality action figures, as was demonstrated at this year’s San Diego Comic Con (SDCC).

1:6 scale Red Skull. (Photo: AFI) Click to enlarge.

Collectors are astounded by the likenesses and details in these new high-end figures. Despite their higher prices, sales are climbing and garnering quite a following. It’s a business model that clearly appears to be working, and previous 1:6 scale leader Hasbro is missing out.

After poring over dozens of online attendee reviews and perusing THOUSANDS of fan photographs taken during SDCC 2012, it’s clear to us here at The Joe Report that Hasbro is shunning 1:6 scale, choosing instead to “downsize” its offerings to the predominantly  diminutive (3 3/4″) figures for 2013 and beyond.

R2’s misspelled “Arctic Explorer” Captain Action figure offers little new for fans, other than a recolored uniform and some gloves. Yawn. (Photo: Round 2)

Industry newcomer Round 2 appears to be biding its time, announcing only a couple of reissues (already!) from their Captain Action line and an uninspired, “Arctic Explorer” version of ol’ Cap. Ed Catto explained the company’s reasoning thusly…

“We did want to have something on shelf for the Holiday Season. We wanted to take advantage of the Holiday Toy Season and we think that Captain Action deserves a chance to be “under the Christmas Tree,” to become a Hanukkah gift, or to be a part of any other holiday/end-of-year traditions.

And the intent here isn’t to over-burden or bankrupt you, the collectors. In a way, we’d almost urge you all not to buy these and to save your money for some of the other cool things we’ll be announcing.

Wow. When’s the last time you heard such honest, straight-forward comments from a toy company exec? Kudos to Catto for his continued up-front, plain-talking ways regarding his products. Companies like his deserve the continued support of fans and collectors worldwide. As for Hasbro, sadly, they seem to have completely run out of gas regarding their greatest brand, GIjOE, and the lucrative 1:6 scale marketplace in general.

For now, however, we’ll leave you with more photos of some of the better 1:6 scale figures spotted at the recent SDCC 2012. Start saving your shekels, Sahib. These look AMAZING. Enjoy!

1:6 scale “Rock-n-Roll” (Photo: AFI)

1:6 scale Captain America (Photo: AFI)

1:6 scale Major Bludd (Photo: AFI)

1:6 scale Baroness aims her “ominous orbs” at an unseen enemy. HA (Photo: AFI)

Scarlett Johansson as the Black Widow in 1:6 scale. SCHWING!! (Photo: AFI)

1:6 scale Batman (Photo: AFI)

1:6 scale Iron Man (Photo: AFI)

1:6 scale Hawkeye (Photo: AFI)

Deluxe 1:6 scale Iron Man (Photo: AFI)

1:6 scale Nick Fury (Photo: AFI)

1:6 scale Loki (Photo: AFI)

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2 thoughts on “As Hasbro Fades, Sideshow Collectibles & Hot Toys Take Over as Top Producers of 1:6 Scale

  1. kneonknight says:

    Call me weird, but I don’t really care for the ultra-realistic, super detaikled 1/6 scale figures. I prefer the vaguely cartoon-like vintage/Timeless/Masterpiece/40th aniversary Joes. Maybe it’s because it is what I remember best from my childhood; or because I can’t imagine any kid doing anything other than putting these on display, afraid to play with them for fearof damaging some small part.

    Don’t get me wrong, I can admire an adult collector who painstakingly creates a carefully researched, true-to-life 1/6 masterpiece and appreciate the talent and effort that goes into such a task…but it just ain’t G.I. Joe, if you know what I mean.

  2. While I like the high end figures I miss the simplistic “toy” aspect of mass produced 12 inch figures that G.I. Joe and other lines represent. The new Captain Action figures come closest to this.

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