An intriguingly named “Bald GIjOE Movement” recently appeared over on Facebook HERE. Its organizer and administrator, Wendy Tarlow, hopes the new site will help raise awareness of childhood baldness due to cancer treatments (chemotherapy), Alopecia (natural hair loss) and Trichotillomania (compulsive hair-pulling).
Inspired by the success of a similar “Bald and Beautiful Barbie” campaign created by Jane Bingham, Tarlow created the new GIjOE Facebook page in January of this year. In just a few months, thousands of parents and supporters have “liked” the new page and are readily sharing photos and commentary about their own children’s experiences.
Thrilled by its success, Tarlow hopes the site “goes viral” and convinces Hasbro to produce a new bald GIjOE figure, specifically for supporting this cause. Fortunately, her timing and the timely release of the new movie GIjOE: Retaliation couldn’t have been more fortuitous. According to Tarlow…
“Good News! Hasbro has announced that they are already producing two GIjOE action figures in 2012 to coincide with a new GIjOE movie coming out, in which two of the actors are bald. We are excited to see that some ‘Bald and Brave’ GIjOEs are already being made that will help young boys who suffer from hair loss due to chemotherapy, Alopecia or Trichotillomania.
Boys who suffer from hair loss are often stared at and misunderstood. Most are assumed to have cancer when many actually have Alopecia. We are thrilled that we will see strong action figures for young boys to relate to during play that have no hair, like them.
Wouldn’t it be wonderful to have the new bald GIjOE movie action figures come with awareness information on the box and a portion of the proceeds go towards one of the three causes of hair loss in children? Help us raise support for this as we implore Hasbro to consider these requests.”
In response to the many requests she’s received asking, “What can I do to support this cause?” Tarlow has set up an online petition, asking Hasbro to please produce her new “Bald and Brave” GIjOEs. It remains to be seen whether or not the new Facebook site and petition will be enough to convince them, but Facebooker Debby Clemmons summed it up pretty well when she said…
“There’s a bald Barbie available for girls going through chemotherapy or who have a female relative going through it to help them deal with the loss of their hair. Boys going through chemo or who have a male relative going through it should have an action figure. And we all know GIjOE is a tough guy right? So please, Hasbro— make bald GIjOEs!!”
C’mon, Joeheads! Let’s show the power of our international GIjOE “community” by supporting Wendy and Jane in their efforts. To sign the Bingham and Tarlow petition which will increase the likelihood of a “Bald and Brave” GIjOE figure someday become a reality, jump HERE. To watch a short video of some great kids discussing these issues and the new “Bald Barbie and GijOE” movements, go HERE. Thanks!