GIjOE Movie Toys UPDATE

OK…it turns out that the larger figures from the film’s upcoming toyline are a strangely diminutive 10-inches in size. Is that 1/8th scale? That means they wouldn’t really fit into 12-inch collections (1/6th scale) and they’re too big for collectors of the “little guys” (3.75 inchers).

Theories as to why Hasbro would chose to develop yet another different scale for Joe include the rising cost of oil and low sales of the previous 12-inch movie figures. But regardless, this introduction of a third size of figures, with molded on uniforms that provide no chance to customize or accessorize, is bound to put off many collectors and potentially limit sales.

Hasbro will likely defend their actions with the usual “We’re making these toys just for the kids,” explanation. But how shortsighted is that? What about all the ADULTS out there who love and collect GIjOEs? Aren’t they the ones spending the money anyway? Whether it’s for the children or themselves, the ADULTS pull out the dough. You don’t see children driving themselves to Toys R Us and buying expensive toys with their “lemonade stand money.” GRRRRR

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2 thoughts on “GIjOE Movie Toys UPDATE

  1. kneonknight says:

    Just another example of Hasbro leaving the collector’s market hanging. I remember when the CC Joes started showing up with molded-on t-shirts, then the awful plastic belts, backpacks and other gear. And don’t get me started on that awful “Gung-Ho Grip” nonsense. It seems that Hasbro continually goes through this cycle and never learns from it. Remember “Super Joe”? Yeah.

    The whole selling point of G.I. Joe in his original 1964 incarnation was “Barbie for boys”, and the major selling point with both lines was the accessories. I truly believe the 40th Anniversary line would have been a huge success if they had offered the boxed basic figure and accessory cards seperately, just like they did at the line’s launch. Instead, the consumer was forced to shell out upwards of $30.00 (depending on retailer) per set, and ended up with a lot of figures that were basically without accessories because you needed to purchase 2 or 3 boxed sets to complete one Joe. Scramble Pilot, anyone? That will be $90.00+ and tax. Heck, DiD got it right when they licensed the Action Man” line from Hasbro. When you order one of the boxed figure and gear sets, it will usually include an appropriate helmet and other field gear to round out the figure. Still pricey, but you don’t have to have 3 sets to outfit one Joe…er, Action Man.

    This latest Hasbro offering, however, is even worse. First, the figures are out of scale with every 12″ Joe you have, so combining them with existing displays/dioramas is out of the question. Second, the crappy molded-on uniforms make them suitable only for kid’s sandbox play, which is not a bad thing, but the figures themselves will be forever locked into whatever role was assigned at the factory, unless someone else is selling clothing and accessories for 10″ figures. The only way around this would be heavy customization, which some of us don’t have the time, patience or talent for.

    All in all, I think I’ll be giving this line a pass.

  2. kneonknight says:

    An addendum to my earlier comment-

    After watching the video again, I noticed that some of the 10″ figures are being marketed with “Quick Draw Action”. Special features such as this are usually one of the final nails in the coffin for any action figure line, as they often rely on an internal mechanism that is prone to jamming, breakage, and plain old wear and tear that renders it inoperable within a few months of regular use. Further, such “action” features render the figure basically useless as far as any real poseability goes, and nearly always has a highly visible and hard to disguise trigger mechanism. Now, I do own a Millenium Salute Marine, but after trying the lever-in-the-back (which required a hole in the back of the khaki shirt) a couple of times, I abused the mechanism and forced Joe into a permanent salute. Now, it sits on my shelf as a nifty display piece, but as far as any play value it would have for a kid (or us arrested development types) it is an utter failure.

    You had a solid formula for success, Hasbro. Why do you insist on screwing it up over and over again?

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