OK…it turns out that the larger figures from the film’s upcoming toyline are a strangely diminutive 10-inches in size. Is that 1/8th scale? That means they wouldn’t really fit into 12-inch collections (1/6th scale) and they’re too big for collectors of the “little guys” (3.75 inchers).
Theories as to why Hasbro would chose to develop yet another different scale for Joe include the rising cost of oil and low sales of the previous 12-inch movie figures. But regardless, this introduction of a third size of figures, with molded on uniforms that provide no chance to customize or accessorize, is bound to put off many collectors and potentially limit sales.
Hasbro will likely defend their actions with the usual “We’re making these toys just for the kids,” explanation. But how shortsighted is that? What about all the ADULTS out there who love and collect GIjOEs? Aren’t they the ones spending the money anyway? Whether it’s for the children or themselves, the ADULTS pull out the dough. You don’t see children driving themselves to Toys R Us and buying expensive toys with their “lemonade stand money.” GRRRRR